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What role does meat disgust play in people’s meat consumption?

Mood Disorders Centre Think Tank Seminar Series

A Mood Disorders Centre seminar
Date20 March 2020
Time12:00 to 13:00
PlaceThe Sir Henry Wellcome Building for Mood Disorders Research

Our guest speaker will be Elisa Becker of the University of Exeter


Meat consumption is damaging to human health, animal welfare and the environment. As a result, people in many high- and middle-income countries are being urged to eat 50–90% less meat. People’s attitudes and affective responses towards food (liking, disgust) are important predictors of intake. The aim of my research is to understand the concept of meat disgust and to apply it, eventually, in an intervention targeted at reducing meat consumption. I will report the first study of my PhD, which examined factors associated with people’s meat consumption and included two measures (one explicit and one implicit) of meat disgust. Results suggest that people who avoid meat (pesc, veget and vegans) have higher levels of implicit and explicit disgust towards meat than omnivores and that, in people who are trying to reduce meat consumption (flexitarians), meat disgust is a stronger predictor of intake than self-control. I will consider how meat disgust relates to other factors, such as general disgust sensitivity and reasons to reduce meat intake, and outline planned future studies.
OrganizerMood Disorders Centre

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