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Study information

Strategic Management

Module titleStrategic Management
Module codeBEM3033A
Academic year2024/5
Module staff

Dr Adrian Bailey (Lecturer)

Duration: Term123
Duration: Weeks



Number students taking module (anticipated)


Module description


Strategic management has evolved since its first modern iteration in the 1950s. This module looks at how strategy is currently practiced in a wide variety of contexts from commercial and entrepreneurial to social and not-for-profit. The curriculum encourages exploration of and a critical approach to the key concepts that underpin strategic management and the tools managers use to analyse their environment, frame choices and put the resulting strategies into action. 

Additional Information: 


You will work with a number of case studies in this module to help you engage with the material and gain an international perspective on strategic management. These include a number of international studies. 


The impact of Ethics and CSR on strategy will be an important consideration in all the sessions and will be covered in specific sessions during the module. All of the resources are available through ELE (Exeter Learning Environment). 

External Engagement 

The team teaching the module have a wealth of experience outside academia – as board directors of companies, members of co-operatives, social enterprise leaders/chairs, consultants and analysts, which they bring to the classes and assignments. The team will invite guest speakers from industry to address the module. 


You will develop a number of transferable skills including problem-solving, numeracy, research, writing reports and designing infographics. You will also have the opportunity to develop practical skills in the workshops which you may find useful for assessment-centre exercises, through activities such as role plays and case study analysis. 

Module aims - intentions of the module

The aims of this module are to:

  • present the 21st century competitive/business landscape from a strategic management perspective and to assess how global influences shape it
  • develop your ability to analyse strategic issues from a number of broad functional perspectives
  • study strategic competitiveness, competitive advantage, strategic intent and strategic mission, and evaluate their contribution to the strategic management process
  • formulate strategies, provide implementation plans and evaluate cross-functional decisions that facilitate the achievement of organisational objectives
  • develop an understanding of strategic management in different contexts, including commercial, not-for-profit and public sector, entrepreneurial, B2B, B2C and multi-national/global.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. diagnose an organisation’s situation by critically analysing its external and internal environments;
  • 2. apply a range of module theories and frameworks for describing and setting an organisation’s direction;
  • 3. evaluate different strategic options using objective criteria to support and justify recommended decisions and use these skills in case study discussions to research real world organisations;
  • 4. discuss how strategy is delivered and the implementation tools and techniques which are used in different contexts.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 5. develop strategic analyses based on case material, desk research and research in the marketplace;
  • 6. explain the difference between different types of problems and potential solutions.

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 7. demonstrate team working skills;
  • 8. manage time efficiently in preparing for learning activities and to work independently within a limited timeframe to complete a specified task.

Syllabus plan

Indicative content for the lectures and workshops will include the following:

  • the nature, process, content, context and purpose of strategy formulation
  • a study of the external environment and market based strategies
  • business, corporate and network level strategies
  • strategic capability and the resource-based view, organisational factors and competence based strategies
  • strategic methods including intrapreneurship, alliances, mergers and acquisitions
  • assessment of existing strategy and future strategic choices
  • strategic management of technology, new product development and innovation
  • organisational and international content; schools of strategy formation
  • putting strategy into action through the systems, structures and culture of the organisation
  • critical analysis of the strategy literature

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching activity22Whole cohort lectures
Scheduled Learning and Teaching Activity14Small group workshop sessions
Guided Independent Study22Video content and narrated resources online covering key concepts and details of assessments
Guided Independent Study122Assessment preparation
Guided Independent Study120Pre and post session reading

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group discussions and debates 20-30 minutes in-class case analysis and reflection exercises 1-8Verbal feedback in workshop

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Assessment 1: Individual Portfolio 503,750 words 1-6, 8Written tutor feedback
Assessment 2: Exam 502 hours 1-6, 8Written tutor feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Assessment 1: Individual portfolioIndividual report, 3,750 words1-6, 8 Referral/Deferral Period
Assessment 2: Exam2 hours1-6,8Referral/Deferral period

Re-assessment notes

Deferral – if you have been deferred for any assessment you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment. 

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of referral will be capped at 40%. 

Indicative learning resources - Basic reading

Core text for the course:

  • Thompson, J L., Scott, J M., & Martin, F. (2020).Strategic Management: Awareness and Change. Cengage (10th Edition). London: Cengage.
  • Hill, C., Schilling, M., & Jones, G. (2020). Strategic Management, An Integrated Approach – Theory and Cases. Boston: Cengage.

Supplementary reading:

  • Mintzberg, H., Ahlstrand, B. and Lampel, J.B. (2008) Strategy Safari. London: Financial Times.
  • De Wit, B. (2020) Strategy: An International Perspective (7th Edition). Andover: Cengage

 Web-based and electronic resources:

  • ELE based online pre-recorded lectures, links to internet resources and other resources
  • Various journal articles – some compulsory, some optional from a variety of relevant publications including Harvard Business Review, Long Range Planning, Strategic Management Journal etc.

Case studies which will require in-depth analysis for workshop activities


Key words search

Strategy, Strategic Management

Credit value30
Module ECTS


Module pre-requisites

You must have taken (BEM1018 or BEM1019 or BEM1023 or BEM1028)) and (BEM2020 or BEM2007 or BEM2027 or BEA2005 or BEA2019) 

Module co-requisites


NQF level (module)


Available as distance learning?


Origin date


Last revision date