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Study information

Managing Entrepreneurially

Module titleManaging Entrepreneurially
Module codeBEM3060
Academic year2023/4
Module staff

Mr Raphael Dennett (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Module description

This module is one of the modules included in the With Proficiency In (WPI) Entrepreneurship programme.

You will be introduced to the fundamentals of business in relation to entrepreneurial value creation.

This module is about the core aspects of business including an overview of the impact that entrepreneurship has on the following subjects: accounting and finance, operations, business structures and types, talent management and marketing.

The module’s core component is delivered online covering the fundamentals of entrepreneurial businesses. This is built on in a series of practical tutorials. This will enable you to develop an appreciation for the world of entrepreneurship.

No pre-requisite or co-requisite modules are required to take this module. This module is suitable for non-specialist students and intended for interdisciplinary pathways.

Module aims - intentions of the module

The aim of the module is to introduce you to the business fundamentals in relation to entrepreneurship in order for you to increase your ability in managing enterprise toward innovation. Further, this module is designed to reduce potential risk in entrepreneurial business endeavours through delivering a better understanding of business fundamentals.

The aim of the online content is to introduce and build key business skills across accounting, finance, operations, business formation and structure, marketing and talent management. The tutorials will build from this content, covering both assignment areas formatively and give you the chance to explore the assessed medium.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. apply business analysis in the context of entrepreneurship;
  • 2. discuss viable talent strategy for an entrepreneurial business;
  • 3. identify, apply and critique the strategic operations management frameworks utilised by startups and entrepreneurial businesses;
  • 4. assess risks emerging from decisions related to entrepreneurship;
  • 5. compare and contrast various marketing strategies for startups and entrepreneurial businesses.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 6. critically evaluate how entrepreneurs may guide individuals through periods of organisational change.

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 7. present an overview of the business essentials for an entrepreneurial business, such as finance and marketing approach.

Syllabus plan

Online content will run simultaneously with the tutorial/lecture-based content. 

The module will cover the following topics from the perspective of entrepreneurship: accounting and finance, operations, business structures and types, talent management and marketing. Utilising cases and contemporary business examples, the module will explore the essential business areas that help entrepreneurs create, grow, and manage businesses. The online content will introduce each topic and the tutorials will cover the application of each of these topics. 


Global challenges and organisational approaches to tackle them will be demonstrated using a diverse set of contexts.  

External Engagement:  

Contribution by our Student Startup team, Grad Startup community, and Entrepreneur Fellows will allow you to meet and network with the innovation ecosystem. 


By honing effectuation, you will have the ability to create value within an organisation or through self-efficacy create their own venture. 


By understanding global challenges, you are equipped to manage entrepreneurial businesses towards mitigating against the associated risks. 

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching Activity16Online Lectures
Scheduled Learning and Teaching Activity10Tutorials
Guided Independent Study40Preparing for tutorials
Guided Independent Study84Out-of-class entrepreneurship practice exercises derived from lectures and tutorials, preparation for formative and summative assessments

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial discussions and exercises Tutorial discussions and exercises including one formative group ‘pitch’ presentation In class1-7Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Business Analysis Report 702,500 Word Report1-7Written feedback
Online quiz 115One online quiz as part of the online lecture series2-7Automated online feedback
Online quiz 215One online quiz as part of the online lecture series2-7Automated online feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Business Analysis Report (70%)2,500 Word Report1-7Referral/deferral period
Online quiz 1 (15%)Online quiz 12-7Referral/Deferral period
Online quiz 2 (15%)Online quiz 22-7Referral/Deferral period

Re-assessment notes

Deferral – if you miss an assessment for certificated reasons judged acceptable by the Mitigation Committee, you will normally be either deferred in the assessment or an extension may be granted. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e., a final overall module mark of less than 40%) you will be required to submit a further assessment as necessary. If you are successful on referral, your overall module mark will be capped at 40%.

Indicative learning resources - Basic reading

Hisrich, R.D. (2017). Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organisation. Cham: Springer

Mullins, L.J. (2016). Management and Organisational Behaviour. Upper Saddle River, Pearson

Contemporary sources such as Harvard Business Review e.g. and Sloan Review:

Key words search

Entrepreneurship, Intrapreneur, Startup, New Venture, Management, Innovation

Credit value15
Module ECTS


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NQF level (module)


Available as distance learning?


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Last revision date