Digital Business and New Technology
| Module title | Digital Business and New Technology |
|---|---|
| Module code | BEM3016DA |
| Academic year | 2024/5 |
| Credits | 30 |
| Module staff | Dr Bill Russell (Lecturer) |
| Duration: Term | 1 | 2 | 3 |
|---|---|---|---|
| Duration: Weeks | 12 |
| Number students taking module (anticipated) | 40 |
|---|
Module description
We are living and working in a period of continual disruption, which we can define as major changes that unbalance and reorganize the ways that individuals, organizations, societies and their ecosystems connect and act. The 21?st?century is only 20 years old, and we have already experienced significant shocks and change following 9/11 attacks in 2001, the 2007-8 financial crisis and the coronavirus pandemic in 2020. The same period has seen the rise of China as a global and economic power. Technology centred firms like Alibaba, Amazon, Facebook, Google and Tencent have harnessed the potential of the internet to create and dominate new markets in the digital era. Concerns over the future of our planet have risen to be central to the discussions of politicians, decision makers in business and society more broadly.
Organisations of all sizes and missions are facing growing pressure from cost-conscious and eco-aware customers, employees, and governments, who are demanding affordable, yet ethically developed and high-quality products and services. Given that the digital technologies can become a potential business enabler in these contexts, it is doubtful if some of the important topics such as ethical, responsible, and sustainable innovation is currently incorporated in the digitally driven innovation strategies. Therefore, this module focuses on the dynamic and innovative digital capabilities that business professionals need to develop to meet the modern-day business challenges.
The module therefore aims to address some of the challenges through integrating innovation, the creation of value from ideas, with the digital context enabled by the “Fourth Industrial Revolution”. Topics will consider how data-driven technologies and services are radically disrupting traditional forms of social and economic value and exchange, presenting significant – perhaps unprecedented – opportunities for innovation to create a more sustainable and ethical business environment.
Module aims - intentions of the module
Primary aim of this module is to engage you to gain a deeper understanding of the modern-day challenges, affecting businesses and to develop ways in which organisations could adopt more innovative, technology driven business models to address some of the core issues in an ethical,responsible and sustained ways.
The module will explorehow organisations can create value (social or commercial), through the application of ideas by exploring the enablers and blockers to the innovation process within several different contexts, including start-ups, emerging markets, scale-up enterprises, established organisations within both public and private sector organisations.
Key aim of this module is for you to understand the strategic, operational, and societal issues that could affect the innovation process in the current, digital era, and to equip you with a range of tools and strategies to ensure long-term organisational success whilst managing associated risks and challenges.
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Demonstrate a comprehensive understanding of various approaches to innovation and digital technologies to discuss their implications for organisational dynamics.
- 2. Evaluate the impact of innovation and digital technologies on organisational structures and processes, illustrating how these advancements can facilitate organisational improvement and development.
- 3. Analyse the influence of innovation and digital technologies on data and knowledge management within organisations, emphasising their role in enhancing business decision-making process by promoting do better and do different business culture in the digitalised workplace
- 4. Explain the risks and challenges associated with digital technologies and the barriers to organisational innovation.
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 5. Integrate digitally enabled, innovative approaches to create value from ideas to overcome challenges and develop business opportunities
- 6. Use qualitative and quantitative analysis of information and data to assess factors that could increase the success of innovation projects.
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 7. Demonstrate effective written, visual and oral communication skills.
- 8. Demonstrate effective independent and group study research skills.
Syllabus plan
Core Concepts:
1. Innovation in the digital eraWhat is innovation and why does it matter?
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How the internet changes the context of innovation
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“Fourth industrial Revolution” and innovation
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How organisations are on an innovation journey, through which the build new innovation capabilities
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Data driven innovation
2. Managing the Innovation Process
-
Exploring the digital innovation space
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Searching for opportunities: The sources of innovation
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Selecting and building opportunities
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Agile implementation
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Capturing value
3. Building Dynamic Capabilities
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Evolving repeatable innovation capabilities
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Strategy: Planning for the future
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People: Leadership, teams, organisation
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Learning through doing
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Making innovation happen
3. Building Dynamic Capabilities
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Emerging technologies and digital transformation
-
Challenges and risks to using technologies
Learning activities and teaching methods (given in hours of study time)
| Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
|---|---|---|
| 32 | 40 | 228 |
Details of learning activities and teaching methods
| Category | Hours of study time | Description |
|---|---|---|
| Masterclass | 25 | Faculty-led workshops and seminars |
| Webinars | 7 | Online action learning set facilitated by module lead |
| Professional development to underpin WBL project | 40 | Guided independent study through online learning activities. Reading, case studies, professional practice forums |
| Time at work | 228 | Time at work |
Formative assessment
| Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|
| Written and verbal checkpoints | Small self-regulated activities designed to reinforce learning?with assessment draft feedback | 1-8 | Interactive and embedded feedback within ELE, Webinars and Masterclasses. May also include one draft review of the summative assessments below. |
Summative assessment (% of credit)
| Coursework | Written exams | Practical exams |
|---|---|---|
| 100 | 0 | 0 |
Details of summative assessment
| Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
|---|---|---|---|---|
| Individual report | 50 | 2,000 word report | 1,2,4,7,8 | Written |
| Individual report | 50 | 3,000 word report | 2,3,5,6,7,8 | Written |
| 0 | ||||
| 0 | ||||
| 0 | ||||
| 0 | ||||
| 0 |
Details of re-assessment (where required by referral or deferral)
| Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
|---|---|---|---|
| Individual report | Individual report, 2,000 words (50%) | 1,2,4,7,8 | 6 weeks after original marks given back to student. |
| Individual report | Individual report, 3,000 words (50%) | 2,3,5,6,7,8 | 6 weeks after original marks given back to student. |
Re-assessment notes
All passed components of the module will be rolled forward and will not be reassessed in the event of module failure.
Defer – as first time
Refer – capped at 40%
Indicative learning resources - Basic reading
Recommended texts:
-
A.W.Brown, Delivering Digital Transformation: A manager's guide to the digital revolution, De Gruyter, 2019. (Electronic copy to be provided via ELE)
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Tidd, J and Bessant, J (2018). Managing Innovation, Wiley. ISBN 978-1-119-37945-4
Other Useful Resources
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Department of Business, Energyand Industrial Strategy, (2021), UK Innovation Strategy: Leading the future by creating it, Available at: https://www.gov.uk/government/publications/uk-innovation-strategy-leading-the-future-by-creating-it/uk-innovation-strategy-leading-the-future-by-creating-it-accessible-webpage
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Lim, C., & Fujimoto, T. (2019). Frugal innovation and design changes expanding the cost-performance frontier: A Schumpeterian approach. Research Policy, 48(4), 1016-1029.
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Cyber Security Breaches Survey, (2023), Department for Science, Innovation and Technology, Available at: https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2023
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www.ExeterINDEX.org The Initiative in Digital Economy at Exeter
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ide.mit.edu/ MIT Initiative in Digital Business
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digitaleconomy.stanford.edu/ Stanford Digital Economy Lab
Indicative learning resources - Web based and electronic resources
Web based and electronic resources: Business Source Complete, Proquest Business Premium, Emerald Insight, Sage journals along with extensive use of video material.
Indicative learning resources - Other resources
Recommended texts:
- Tidd, J and Bessant, J (2014). Strategic Innovation Management, Wiley. ISBN 978-1-118-45723-8
- Tidd, J and Bessant, J (2018). Managing Innovation, Wiley. ISBN 978-1-119-37945-4
Other resources:
- Dodgson, M, Gann, D and Phillips, N, (2014), The Oxford Handbook of Innovation Management, Oxford University Press. ISBN 978-0-19-969494-5
- Osterwalder, A, Pigneur, Y, Bernarda, G, and Smith, A. (2014) Value Proposition Design, Wiley ISBN 978-1-118-96805-5
- Viki, T, Toma D, and Gons, E (2017) The Corporate Startup, vakmedianet ISBN 978-9-46276-150-6
- Gassmann, O., Frankenberger, K., & Csik, M. (2014). The Business Model Navigator. Harlow: Pearson.
- Osterwalder, A., Pigneur, Y., Etiemble, F., & Smith, A. (2020). The Invincible Company. Hoboken, New Jersey: Wiley.
| Credit value | 30 |
|---|---|
| Module ECTS | 15 |
| Module pre-requisites | None |
| Module co-requisites | None |
| NQF level (module) | 6 |
| Available as distance learning? | Yes |
| Origin date | 07/07/2020 |
| Last revision date | 08/05/2024 |
