Cross-Cultural Management
Module title | Cross-Cultural Management |
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Module code | BEMM491Z |
Academic year | 2023/4 |
Credits | 30 |
Module staff | Dr Himadree Phookan (Convenor) |
Duration: Term | 1 | 2 | 3 |
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Duration: Weeks | 11 |
Number students taking module (anticipated) | 20 |
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Module description
This module covers concepts, theories and practices pertaining to management of businesses in an international environment. International Businesses or multinational enterprises operate in a complex environment which cuts across different country contexts with diverse cultures, institutions, or social, political, and economic environments. This module introduces you to the various risks and challenges associated with operating and managing businesses internationally, assessment of similarities and differences in cultures across countries, and how culture impacts the design, application and adaptation of various management practices in the organisation — from macro-organisational level strategies to practices impacting micro individual level behaviour.
Module aims - intentions of the module
The module aims to give you an understanding of the various concepts and theories of international management which are applied in a cross-cultural business context. You will learn about management practices that are applied or adapted for use in an international context; understand the risks and uncertainties characterising the global business context; and gain an insight into the cross-border differential impact of culture and other socio-economic, political, technological, and such other institutional factors of the business environment on framing of management practices, processes, structure, and strategy in the organisation. An understanding of cross-cultural management will enable international managers whether in marketing or human resources or any other department, to navigate this complex business environment.
The overarching module aims are to enable you to understand:
- How businesses which operate internationally are managed.
- Understand the institutional and especially cultural cross-border differences which influence framing of strategies at the organisational level to operations at the micro level and individual employee behaviour.
- Develop capabilities of managing and working in a multicultural team or work environment.
- Develop your ability to apply knowledge and understanding of the theory and concepts into real world issues and practice.
- Develop critical thinking, analytical and problem-solving skills in a global context.
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
- 1. Describe the concepts, theories and practices of international management
- 2. Discuss the organisational strategies, approaches and practices of international management in a cross-cultural context
- 3. Assess the international environment with respect to cultural and other institutional differences which impact international management practices
- 4. Develop multicultural communication, negotiation and decision-making skills
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
- 5. Analyse and explain the international business environment and its impact on cross-cultural management
- 6. Apply cross-cultural management theories to business and management functions of marketing, human resources, finance, and operations in a global context
ILO: Personal and key skills
On successfully completing the module you will be able to...
- 7. Demonstrate written communication skills
- 8. Demonstrate problem-solving skills
- 9. Develop critical and analytical skills
- 10. Apply conceptual and theoretical frameworks to real world problems
Syllabus plan
- Welcome, introductions, and the international business environment: managing the global context
- Role of culture and cross-cultural communication
- Cross-cultural negotiation and decision-making
- Strategy for managing international business
- Organisational structure and control
- International Human Resource Management
- Motivating and leading across cultures
- Ethics, Corporate Social Responsibility and Sustainability
- Managing knowledge
- Developing cross-cultural competence
Learning activities and teaching methods (given in hours of study time)
Scheduled Learning and Teaching Activities | Guided independent study | Placement / study abroad |
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100 | 200 | 0 |
Details of learning activities and teaching methods
Category | Hours of study time | Description |
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Scheduled Learning & Teaching activities | 100 | Lectures and skill-based workshops. |
Guided Independent Study | 200 | Reading, researching and writing assignments |
Formative assessment
Form of assessment | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
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Weekly reflective activities | 1 hr x 9 weeks | 1 - 10 | Self-generated or moderator providing qualitative/quantitative feedback |
Summative assessment (% of credit)
Coursework | Written exams | Practical exams |
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100 | 0 | 0 |
Details of summative assessment
Form of assessment | % of credit | Size of the assessment (eg length / duration) | ILOs assessed | Feedback method |
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Case study analysis | 50 | 2500-3000 (+/- 10%) words essay | 1 - 10 | Qualitative feedback provided on online platform summarising performance against assessment marking criteria, and areas for learner development |
Strategic business report | 50 | 2500-3000 (+/- 10%) words essay | 1 - 10 | Qualitative feedback provided on online platform summarising performance against assessment marking criteria, and areas for learner development |
0 | ||||
0 | ||||
0 | ||||
0 |
Details of re-assessment (where required by referral or deferral)
Original form of assessment | Form of re-assessment | ILOs re-assessed | Timescale for re-assessment |
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Case study analysis | Case study analysis (50%) | 1 - 10 | Reassessment period |
Strategic business report | Strategic business report (50%) | 1 - 10 | Reassessment period |
Re-assessment notes
Non-synoptic reassessment (i.e. – students only resubmit if their total module mark was a fail, and they only resubmit the assessed element/s which had received a fail mark – not both elements where one element had already received a pass mark).
Students are permitted to improve upon a failed piece of assessed work as their resubmission (i.e. – they will not be penalised for self-plagiarism from their first submission on this module), or to produce an entirely new piece of work.
Indicative learning resources - Basic reading
Core reading:
Deresky, H. and Miller, S.R (2022) International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition, 10th edition Boston: Pearson
Suggested further reading:
Luthans, F. and Doh, J. () International Management: Culture, Strategy and Behaviour. London: McGraw Hill
Indicative learning resources - Web based and electronic resources
ELE - https://vle.exeter.ac.uk/
Indicative learning resources - Other resources
All recommended textbooks and related sources are listed in the recommended reading list, which provides e-book access.
Credit value | 30 |
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Module ECTS | 15 |
Module pre-requisites | None |
Module co-requisites | None |
NQF level (module) | 7 |
Available as distance learning? | Yes |
Origin date | 03/05/2022 |
Last revision date | 12/12/2023 |