Programme Specification for the 2024/5 academic year

BSc (Hons) Marketing and Management with Industrial Experience

1. Programme Details

Programme name	BSc (Hons) Marketing and Management with Industrial Experience	Programme code	UFS4SBESBE26
Study mode(s)	Full Time	Academic year	2024/5
Campus(es)	Streatham (Exeter)	NQF Level of the Final Award	6 (Honours)

2. Description of the Programme

Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.

To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

3. Educational Aims of the Programme

The programme is intended to provide students the opportunity to:

Study organisations, their management with a specific emphasis on their marketing activities, and the changing environment in which they operate.
Prepare for and develop a career in business and marketing.
Enhance their lifelong learning skills and personal development to contribute to society in general.

4. Programme Structure

Your Marketing and Management with Industrial Experience programme is a four year programme of study at National Qualification Framework (NQF) level 6 (as confirmed against the FHEQ). This programme is divided into four ‘Stages’. Each Stage is normally equivalent to an academic year. The programme is also divided into units of study called ‘modules’ which are assigned a number of ‘credits’. The credit rating of a module is proportional to the total workload, with 1 credit being nominally equivalent to 10 hours of work.

Interim Awards

College to provide details for this specific programme

5. Programme Modules

The following tables describe the programme and constituent modules. Constituent modules may be updated, deleted or replaced as a consequence of the annual programme review of this programme. Details of the modules currently offered may be obtained from the College web site

http://business-school.exeter.ac.uk/programmes/undergraduate/economics/ba_be/

You may take Option Modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module. Descriptions of the individual modules are given in full on the College web site (http://business-school.exeter.ac.uk/programmes/undergraduate/modules/ ).

You may take Elective Modules up to 30 credits outside of the programme in all stages of the programme as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

The fourth character of any module code signifies its NQF level, according to the following scheme:

Fourth Character	NQF level
1	4
2	5
3	6
M	7

At the point of application or shortly after enrolling students may select a four-year version of this programme. We offer “with Year Abroad”, or “with Industrial Experience” variants. In these cases Stage 3 becomes Stage 4, and Stage 3 is replaced with 120 credits of alternative work and assessment.

Students take modules BSD1002 in their first year and BSD2002 in their second year as preparation for their year in industry. Students will then be enrolled on the module BUS3002 during their placement year. To progress from Stage 1 on this programme, students must achieve a weighted average of 50% in their first year. This programme has compulsory preparation sessions in the first two years.

Stage 1

Stage 1 consists of 90 credits of compulsory modules and 30 credits of optional modules.

Compulsory Modules

Code	Module	Credits	Non-condonable?
BEM1023	Discovering Management	30	Yes
BEE1034	Economics for Management	15	No
BEM1024	Statistics for Business	15	Yes
BEM1019	Fundamentals of Marketing	15	Yes
BEM1015	Marketing and Society	15	Yes
BSD1002	Introduction to 'With Industrial Experience'	0	No

Stage 2

Stage 2 consists of 105 credits of compulsory modules and 15 credits of optional modules, of which 15 credits must be a BEM/BUS module.

Compulsory Modules

Code	Module	Credits	Non-condonable?
BEM2047	Organisational Behaviour	30	Yes
BEM2016	Consumer Behaviour	15	No
BEM2044	Consumer and Market Analysis	30	Yes
BEM2033	Brands and Branding	15	No
BEM2025	Marketing Communications: Strategies and Applications	15	No
BSD2002	Career Management Skills for 'with Industrial Experience' Students	0	No

Stage 3

Compulsory Modules

Code	Module	Credits	Non-condonable?
BUS3002	Business School Industrial Experience	120	Yes

Stage 4

Stage 4 consists of 60 credits of compulsory modules and 60 credits of optional modules, of which 30 credits must be BEM/BUS modules.

Compulsory Modules

Code	Module	Credits	Non-condonable?
BEM3033	Strategic Management	30	No
BEM3041	Marketing Management and Strategy	15	No
BEM3066	Marketing Issues and Trends	15	Yes

6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods

Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to:	Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):	...and evidenced by the following assessment methods:
1. understand the issues relating to marketing management. 2. appreciate contrasting perspectives on markets, consumers and marketing in the management of change. 3. understand the nature and characteristics of consumers. 4. conduct quantitative and qualitative marketing research.	A variety of different teaching methods will be utilised including a mix of group projects and individual projects. Students will be taught via seminars, case studies, lectures, tutorials, podcasts as well as privately and group directed readings. ILO 1 is delivered through: BEM1019 Fundamentals of Marketing provides a basic introduction to the problems issues related to marketing management. BEM1015 Marketing & Society provides a more specific understanding of issues related to marketing management, taking a more sociological perspective. BEM3041 Management and Marketing Strategy provides a more advanced understanding of issues related to marketing management, with a practical application to real-time business problems. BEM2033 Brands and Branding provides in-depth understanding of how to develop and manage successful brands. BEM2025 Marketing Communications: Strategies and Applications provides an in-depth understanding of marketing communications theory and concepts and related literature examining different elements of promotion mix. BEM3066 Marketing Issues and Trends provides students with in-depth understanding of cutting edge marketing issues and trends through lectures and seminars delivered by marketing faculty and practitioners. ILO 2 is delivered through: BEM1015 Marketing & Society provides a specific understanding of contrasting perceptive between markets, consumers and society. BEM2016 Consumer Behaviour explores consumer and marketing perspectives, with an emphasis on understanding current changes in society. BEM2042 Quantitative Marketing Research and BEM2043 Qualitative Marketing Research explore consumer and marketing perspectives and the need to gather data to manage change. BEM2033 Brands and Branding provides in-depth understanding of how to develop successful brands to deliver and manage change for the organisation. BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets. ILO 3 is delivered through: BEM1019 Fundamentals of Marketing provides an introductory understanding of the consumer. BEM1015 Marketing & Society provides a more specific understanding of the consumer and the community of consumption. BEM2033 Brands and Branding provides in-depth understanding of how to understand the consumer in order to develop successful brands. BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets. BEM2016 Consumer Behaviour explores the nature and characteristics of consumer and consumption. BEM2044 Consumer and Market Analysis explore the nature and characteristics of consumers through research which employs appropriate data collection methods. ILO 4 is delivered through: BEM2016 Consumer Behaviour highlights the importance of conducting consumer research. BEM2044 Consumer and Market Analysis provides the ability to conduct consumer and market research using a variety of qualitative and quantitative methods.	1. Case studies and projects. 2. Individual exams and essays. 3. Individual reports. 4. Individual coursework and group presentations ILO 1 is assessed through: BEM1019 Fundamentals of Marketing – Exam (ILO1). BEM1015 Marketing & Society – Case study presentation and reflective essay (ILO 1 and 2). BEM3041 Management and Marketing Strategy – Group presentation and exam (ILO 1, 2 and 3). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-5). BEM2025 Marketing Communications: Strategies and Applications (Individual Report) (ILO 1). BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment ((ILOs 1 and 2). ILO 2 is assessed through: BEM1015 Marketing & Society - Case study presentation and reflective essay (ILO 1, 2, 3, 4 and 5). BEM2016 Consumer Behaviour – Group report and exam (ILO 1 and 2). BEM2044 Consumer and Market Analysis – exam, individual assignments and MCQ exam (ILO 1). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-10). BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment (ILOs 1, 2, 3, 4, 5 and 6). ILO 3 is assessed through: BEM1019 Fundamentals of Marketing – Exam (ILO 4). BEM1015 Marketing & Society - Case study presentation and reflective essay (ILO 1, 2, and 3). BEM2016 Consumer Behaviour – Group report and exam (ILO 1, 2, 4, 5 and 6). BEM2028/BEM3010 Consumer Research – essay and a group assignment (ILO 1 and 5). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-10). BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment (ILOs 1, 2, 3, 4, 5). ILO 4 is assessed through: BEM2044 Consumer and Market Analysis – exam, individual assignments and MCQ exam (ILOs 1-7).

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:

Intended Learning Outcomes (ILOs) will be...

...accommodated and facilitated by the following learning and teaching activities (in/out of class):

...and evidenced by the following assessment methods:

1. understand the issues relating to marketing management.
2. appreciate contrasting perspectives on markets, consumers and marketing in the management of change.
3. understand the nature and characteristics of consumers.
4. conduct quantitative and qualitative marketing research.

A variety of different teaching methods will be utilised including a mix of group projects and individual projects.

Students will be taught via seminars, case studies, lectures, tutorials, podcasts as well as privately and group directed readings.

ILO 1 is delivered through:

BEM1019 Fundamentals of Marketing provides a basic introduction to the problems issues related to marketing management.

BEM1015 Marketing & Society provides a more specific understanding of issues related to marketing management, taking a more sociological perspective.

BEM3041 Management and Marketing Strategy provides a more advanced understanding of issues related to marketing management, with a practical application to real-time business problems.

BEM2033 Brands and Branding provides in-depth understanding of how to develop and manage successful brands.

BEM2025 Marketing Communications: Strategies and Applications provides an in-depth understanding of marketing communications theory and concepts and related literature examining different elements of promotion mix.

BEM3066 Marketing Issues and Trends provides students with in-depth understanding of cutting edge marketing issues and trends through lectures and seminars delivered by marketing faculty and practitioners.

ILO 2 is delivered through:

BEM1015 Marketing & Society provides a specific understanding of contrasting perceptive between markets, consumers and society.

BEM2016 Consumer Behaviour explores consumer and marketing perspectives, with an emphasis on understanding current changes in society.

BEM2042 Quantitative Marketing Research and BEM2043 Qualitative Marketing Research explore consumer and marketing perspectives and the need to gather data to manage change.

BEM2033 Brands and Branding provides in-depth understanding of how to develop successful brands to deliver and manage change for the organisation.

BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets.

ILO 3 is delivered through:

BEM1019 Fundamentals of Marketing provides an introductory understanding of the consumer.

BEM1015 Marketing & Society provides a more specific understanding of the consumer and the community of consumption.

BEM2033 Brands and Branding provides in-depth understanding of how to understand the consumer in order to develop successful brands.

BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets.

BEM2016 Consumer Behaviour explores the nature and characteristics of consumer and consumption.

BEM2044 Consumer and Market Analysis explore the nature and characteristics of consumers through research which employs appropriate data collection methods.

ILO 4 is delivered through:

BEM2016 Consumer Behaviour highlights the importance of conducting consumer research.

BEM2044 Consumer and Market Analysis provides the ability to conduct consumer and market research using a variety of qualitative and quantitative methods.

1. Case studies and projects.

2. Individual exams and essays.

3. Individual reports.

4. Individual coursework and group presentations

ILO 1 is assessed through:

BEM1019 Fundamentals of Marketing – Exam (ILO1).

BEM1015 Marketing & Society – Case study presentation and reflective essay (ILO 1 and 2).

BEM3041 Management and Marketing Strategy – Group presentation and exam (ILO 1, 2 and 3).

BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-5).

BEM2025 Marketing Communications: Strategies and Applications (Individual Report) (ILO 1).

BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment ((ILOs 1 and 2).

ILO 2 is assessed through:

BEM1015 Marketing & Society - Case study presentation and reflective essay (ILO 1, 2, 3, 4 and 5).

BEM2016 Consumer Behaviour – Group report and exam (ILO 1 and 2).

BEM2044 Consumer and Market Analysis – exam, individual assignments and MCQ exam (ILO 1).

BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-10).

BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment (ILOs 1, 2, 3, 4, 5 and 6).

ILO 3 is assessed through:

BEM1019 Fundamentals of Marketing – Exam (ILO 4).

BEM1015 Marketing & Society - Case study presentation and reflective essay (ILO 1, 2, and 3).

BEM2016 Consumer Behaviour – Group report and exam (ILO 1, 2, 4, 5 and 6).

BEM2028/BEM3010 Consumer Research – essay and a group assignment (ILO 1 and 5).

BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-10).

BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment (ILOs 1, 2, 3, 4, 5).

ILO 4 is assessed through:

BEM2044 Consumer and Market Analysis – exam, individual assignments and MCQ exam (ILOs 1-7).

Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to:	Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):	...and evidenced by the following assessment methods:
5. Critical thinking, analysis, and synthesis. 6. Effective problem-solving and decision-making, using appropriate quantitative and qualitative skills. 7. Effective communication, verbally and in writing, using a variety of media widely used in business. 8. Effective use of ICT, especially for business applications.	Critical inquiry will form the basis of a number of modules, including Consumer Behaviour and Consumer Research. Each subject will contain a list of readings which students are required to read during coursework which will help students develop their independent learning skills. Writing skills will be encouraged and developed throughout all subjects. ILO 5 is delivered through: BEM1019 Fundamentals of Marketing teaches students about the basic concepts, practices and analytical methods of marketing. BEM1015 Marketing & Society critically explores the role of marketing in society and provides students an understanding of the positive and negative role of marketing in society. BEM2044 Consumer and Market Research recognises the importance of quantitative qualitative methods of consumer and market research and analysis. BEM2016 Consumer Behaviour takes a critical perspective on consumption and consumer culture, synthesizing disciplinary perspectives spanning the social sciences. BEM2047 Organisational Behaviour builds student’s knowledge of organisations, and their ability to analyse organisational life. BEM2033 Brands and Branding explores the way organisations can design and develop successful brands which deliver value to the organisation, the consumer and the society. BEM2025 Marketing Communications: Strategies and Applications demonstrate a critical appreciation of marketing communications strategies and applications. BEM3033 Strategic Management encourages exploration of and a critical approach to key concepts which underpin strategic management. BEM3066 Marketing Issues and Trends undertakes a challenging foray into contemporary society and explore cutting edge issues important to any marketing practitioner-to-be. ILO 6 is delivered through: BEE1034 Economics for Management considers how economic can be used to understand and solve particular business problems. BEE1024 Statistics for Business provides students with an understanding of the role of statistical methodologies in the business and management environment. BEM2044 Consumer and Market Analysis teaches students quantitative and qualitative marketing research methods to allow effective problem solving and decision making. BEM3033 Strategic Management provides an understanding of how strategists can identify and resolve short-term and long-term strategic problems. BEM3041 Management and Marketing Strategy provide the opportunity to out theory into practice in a realistic situation which enhances students’ practical marketing and problem solving skills. ILO 7 is delivered through: BEM1015 Marketing & Society encourages students to use a variety of media to articulate marketing phenomena and the influence of marketing on society. BEM1023 Discovering Management provides presentation skills necessary for communicating management decisions within an organisational context. BEM1019 Fundamentals of Marketing equips students with basic skills in communicating marketing issues and decisions to company executives. BEM2044 Consumer and Market Analysis provides communication skills allowing students to present quantitative and qualitative consumer and market data in an appropriate written format. BEM3033 Strategic Management provides transferable skills including presenting idea at board level. BEM3066 Marketing Issues and Trends seeks to develop students’ written skills. ILO 8 is delivered through: BEM1019 Fundamentals of Marketing requires the effective use of technology to present current market trends and phenomena. BEM1015 Marketing & Society encourages the use of technology to explain social and market issues. BEM2044 Consumer and Market Analysis requires the effective use of technology to conduct consumer and market research and present results to company executives. BEM3041 Management and Marketing Strategy effectively use technology in the form of a computer simulation programme designed to resemble a real-life application of marketing management.	5. Essays. 6. Individual and group assessment in Marketing Analysis and research. 7. Group projects and presentations. 8. Group projects and/or business projects and dissertations. ILO 5 is assessed through: BEM1019 Fundamentals of Marketing – exam (ILO 7). BEM1015 Marketing & Society – group presentation and reflective essay – (ILOs 4 and 7). BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILOs 1, 2, and 6). BEM2016 Consumer Behaviour - report and exam – (ILOs 5 and 10). BEM2047 Organisational Behaviour – MCQ exam, individual report and an individual essay (ILO 3). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 6, 7 and 8). BEM2025 Marketing Communications: Strategies and Applications (Individual Report) (ILO 2). BEM3033 Strategic Management – essay, group report and exam (ILOs 2, 3, 4 and 7). ILO 6 is assessed through: BEE1034 Economics for Management – Exam – (ILOs 1-11 and 13). BEE1024 Statistics for Business (exam and individual assignment) (ILOs 1-6). BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILOs 1, 2, and 6). BEM3033 Strategic Management - essay, group report and exam – (ILOs 4, 5 and 6). BEM3041 Management and Marketing Strategy – group report and exam (ILO 4). BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 3 and 8). ILO 7 is assessed through: BEM1019 Fundamentals of Marketing – (in class presentations) (ILOs 9 and 10). BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 8). BEM1015 Marketing & Society – group presentation and reflective essay - (ILOs 8 and 10). BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILO 6). BEM3033 Strategic Management – essay and group report– (ILO 8 and 10). BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILO 9). ILO 8 is assessed through: BEM1019 Fundamentals of Marketing - in class presentations (ILO 10). BEM1015 Marketing & Society - group presentation and reflective essay - (ILO 10). BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILO 6). BEM3041 Management and Marketing Strategy – group report (ILO 8 and 9).

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:

Intended Learning Outcomes (ILOs) will be...

...accommodated and facilitated by the following learning and teaching activities (in/out of class):

...and evidenced by the following assessment methods:

5. Critical thinking, analysis, and synthesis.
6. Effective problem-solving and decision-making, using appropriate quantitative and qualitative skills.
7. Effective communication, verbally and in writing, using a variety of media widely used in business.
8. Effective use of ICT, especially for business applications.

Critical inquiry will form the basis of a number of modules, including Consumer Behaviour and Consumer Research. Each subject will contain a list of readings which students are required to read during coursework which will help students develop their independent learning skills. Writing skills will be encouraged and developed throughout all subjects.

ILO 5 is delivered through:

BEM1019 Fundamentals of Marketing teaches students about the basic concepts, practices and analytical methods of marketing.

BEM1015 Marketing & Society critically explores the role of marketing in society and provides students an understanding of the positive and negative role of marketing in society.

BEM2044 Consumer and Market Research recognises the importance of quantitative qualitative methods of consumer and market research and analysis.

BEM2016 Consumer Behaviour takes a critical perspective on consumption and consumer culture, synthesizing disciplinary perspectives spanning the social sciences.

BEM2047 Organisational Behaviour builds student’s knowledge of organisations, and their ability to analyse organisational life.

BEM2033 Brands and Branding explores the way organisations can design and develop successful brands which deliver value to the organisation, the consumer and the society.

BEM2025 Marketing Communications: Strategies and Applications demonstrate a critical appreciation of marketing communications strategies and applications.

BEM3033 Strategic Management encourages exploration of and a critical approach to key concepts which underpin strategic management.

BEM3066 Marketing Issues and Trends undertakes a challenging foray into contemporary society and explore cutting edge issues important to any marketing practitioner-to-be.

ILO 6 is delivered through:

BEE1034 Economics for Management considers how economic can be used to understand and solve particular business problems.

BEE1024 Statistics for Business provides students with an understanding of the role of statistical methodologies in the business and management environment.

BEM2044 Consumer and Market Analysis teaches students quantitative and qualitative marketing research methods to allow effective problem solving and decision making.

BEM3033 Strategic Management provides an understanding of how strategists can identify and resolve short-term and long-term strategic problems.

BEM3041 Management and Marketing Strategy provide the opportunity to out theory into practice in a realistic situation which enhances students’ practical marketing and problem solving skills.

ILO 7 is delivered through:

BEM1015 Marketing & Society encourages students to use a variety of media to articulate marketing phenomena and the influence of marketing on society.

BEM1023 Discovering Management provides presentation skills necessary for communicating management decisions within an organisational context.

BEM1019 Fundamentals of Marketing equips students with basic skills in communicating marketing issues and decisions to company executives.

BEM2044 Consumer and Market Analysis provides communication skills allowing students to present quantitative and qualitative consumer and market data in an appropriate written format.

BEM3033 Strategic Management provides transferable skills including presenting idea at board level.

BEM3066 Marketing Issues and Trends seeks to develop students’ written skills.

ILO 8 is delivered through:

BEM1019 Fundamentals of Marketing requires the effective use of technology to present current market trends and phenomena.

BEM1015 Marketing & Society encourages the use of technology to explain social and market issues.

BEM2044 Consumer and Market Analysis requires the effective use of technology to conduct consumer and market research and present results to company executives.

BEM3041 Management and Marketing Strategy effectively use technology in the form of a computer simulation programme designed to resemble a real-life application of marketing management.

5. Essays.

6. Individual and group assessment in Marketing Analysis and research.

7. Group projects and presentations.

8. Group projects and/or business projects and dissertations.

ILO 5 is assessed through:

BEM1019 Fundamentals of Marketing – exam (ILO 7).

BEM1015 Marketing & Society – group presentation and reflective essay – (ILOs 4 and 7).

BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILOs 1, 2, and 6).

BEM2016 Consumer Behaviour - report and exam – (ILOs 5 and 10).

BEM2047 Organisational Behaviour – MCQ exam, individual report and an individual essay (ILO 3).

BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 6, 7 and 8).

BEM2025 Marketing Communications: Strategies and Applications (Individual Report) (ILO 2).

BEM3033 Strategic Management – essay, group report and exam (ILOs 2, 3, 4 and 7).

ILO 6 is assessed through:

BEE1034 Economics for Management – Exam – (ILOs 1-11 and 13).

BEE1024 Statistics for Business (exam and individual assignment) (ILOs 1-6).

BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILOs 1, 2, and 6).

BEM3033 Strategic Management - essay, group report and exam – (ILOs 4, 5 and 6).

BEM3041 Management and Marketing Strategy – group report and exam (ILO 4).

BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 3 and 8).

ILO 7 is assessed through:

BEM1019 Fundamentals of Marketing – (in class presentations) (ILOs 9 and 10).

BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 8).

BEM1015 Marketing & Society – group presentation and reflective essay - (ILOs 8 and 10).

BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILO 6).

BEM3033 Strategic Management – essay and group report– (ILO 8 and 10).

BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILO 9).

ILO 8 is assessed through:

BEM1019 Fundamentals of Marketing - in class presentations (ILO 10).

BEM1015 Marketing & Society - group presentation and reflective essay - (ILO 10).

BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILO 6).

BEM3041 Management and Marketing Strategy – group report (ILO 8 and 9).

Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge

Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to:	Intended Learning Outcomes (ILOs) will be...
...accommodated and facilitated by the following learning and teaching activities (in/out of class):	...and evidenced by the following assessment methods:
9. A global outlook: Our graduates are engaged and prepared for the demands of global business and society. 10. A critical thinker: Our graduates have a commercial awareness that enables them to critically analyse, conceptualise and evaluate the challenges facing business. 11. A collaborative mind-set: Our graduates are enterprising and motivated individuals who are able to actively collaborate and effectively communicate within a range of diverse settings. 12. An ethical ethos: Our graduates understand the social, financial and environmental factors that can impact on corporate sustainability and are able to make decisions openly and responsibly. 13. Technological and digital literacy: Our graduates are able to use technologies to source, process and communicate information.	ILO 9 is delivered through: BEM1023 Discovering Management internationalisation is an embedded part. Globalisation is discussed in depth as one of the core content areas. BEM1019 Fundamentals of Marketing expects students to draw from the work of international marketing scholars and look at marketing and consumption in the context of globalization. BEM1015 Marketing and Society looks at the influence of marketing on society and globalisation, considering them from both positive and negative perspectives. BEM2033 Brands and Branding explores how organisations can build successful global brands. BEM3033 Strategic Management uses a number of international case studies so that students gain an international perspective on strategic management. ILO 10 is delivered through: BEE1034 Economics for Management equips students with a real understanding of the role of economics in business, public and private decision making, and also encourages students to ‘think like an economist’ in their everyday lives. BEM1023 Discovering Management expects students to be able to develop and justify arguments, evidence critical thinking, and contrast and evaluate different assumptions and perspectives. BEM1019 Fundamentals of Marketing course content is structured around real world examples, anecdotes and discussions that will help students develop skills of critical analysis and problem-solving. BEM2025 Marketing Communications: Strategies and Applications demonstrate a critical appreciation of marketing communications tools and understand how to integrate the various tools to inform B2C campaign planning. BEM2033 Brands and Branding equips students with the commercial awareness in order to solve branding problems. BEM2016 Consumer Behaviour expects students to critically evaluate current aspects of consumer culture such as the role of brands in consumers’ lives, the uses and consequences of advertising campaigns, the formation of late-modern personalities and marketplace communities. BEM2047 Organisational Behaviour expects students to critically evaluate differing perspectives on organisational theory, arriving at reasoned conclusions. BEM3066 Marketing Issues and Trends aims to enable students to Critically evaluate the models, theories and concepts commonly used in exploring current marketing practice. BEM3033 Strategic Management requires students to develop their ability to analyse strategic issues from a number of broad functional perspectives, demonstrate a critical knowledge of selected strategy literature and present and defend strategic analyses based on case material, desk research and research in the marketplace. BEM3041 Marketing Management and Strategy expects students to demonstrate a critical understanding of the nature of strategic marketing management in contemporary and changing organisational environments through analysis, applied problem solving, and decision-making. ILO 11 is delivered through: BEM1019 Fundamentals of Marketing asks students to perform in an in-class group presentation. BEM1015 Marketing and Society asks students to work together to present on a case study. BEM2016 Consumer Behaviour asks students to engage as team members in group work that will require intellectual, reflexive and aesthetic applications within the framework of an extended research project. BEM3033 Strategic Management requires students to have a case study presentation and a report in groups. BEM3041 Marketing Management Strategy asks students to work together on a group simulation, report and presentation. ILO 12 is delivered through: BEM1015 Marketing and Society equips students with the knowledge to adopt an ethical perspective towards marketing and consumption. BEM1019 Fundamentals of Marketing, the ethics surrounding marketing practices and its relationship to sustainable environments will be considered. BEM2016 Consumer Behaviour engages with sustainability by addressing concepts such as ‘green consumption’, sustainable fashion, ethics and corporate social responsibility. BEM2033 Brands and Branding discusses ethical issues in branding and explores how branding can contribute to sustainability. BEM3033 Strategic Management explores the impact of ethics and corporate social responsibility on strategy. BEM3066 Marketing Issues and Trends seeks to enable students to consider the dynamic nature of marketing and its implications to individuals, organisations and society, hence understanding ethical implications. ILO 13 is delivered through: BEE1024 Statistics for Business teaches students how to utilise a software package (Excel and Minitab) for a range of statistical applications. BEM2044 Consumer and Market Analysis requires students to use technological tools to strategically source, process and communicate information and share the content with others. BEM3041 Marketing Management and Strategy requires students to use technological tools to strategically source, process and communicate information and share content with others.	ILO 9 is assessed through: BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 2). BEM1019 Fundamentals of Marketing (in class presentations) (ILO 8). BEM1015 Marketing and Society (case study presentation) (ILOs 1 and 2). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1, 4 and 5). BEM3033 Strategic Management (Essay and Group Case study) (ILO 7). ILO 10 is assessed through: BEE1034 Economics for Management (Examination) (ILO 9). BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 4). BEM1019 Fundamentals of Marketing (In class group presentation) (ILO 5). BEM2025 Marketing Communications: Strategies and Applications (individual report) (ILO 2). BEM2033 Brands and Branding (Individual assignment) (ILO 5). BEM2016 Consumer Behaviour (Group Report and Exam) (ILOs 4, 5 and 10). BEM2047 Organisational Behaviour (Individual consultancy report and an individual reflective essay) (ILO 3) BEM3066 Marketing Issues and Trends (Indi dual Assignment and Individual Learning Log) (ILO 4). BEM3033 Strategic Management – Essay (ILO 2), Group case study presentation and report (ILO 8). BEM3041 Marketing Management and Strategy – Group simulation presentation and report; Examination (ILO 4). ILO 11 is assessed through: BEM1019 Fundamentals of Marketing - Group presentation (ILOs 8 and 9). BEM1015 Marketing and Society (Group Case Study) (ILO 10 and 11). BEM2016 Consumer Behaviour (Group Report) (ILO 11). BEM3033 Strategic Management (Group Case Study) (ILO 8). BEM3041 Marketing Management Strategy (Group simulation and presentation) (ILO 7). ILO 12 is assessed through: BEM1015 Marketing and Society (Case study presentation and reflective essay) (ILO 5). BEM1019 Fundamentals of Marketing (Exam) (ILO 1). BEM2016 Consumer Behaviour (Group Report) (ILO 12). BEM2033 Brands and Branding (individual assignment) (ILOs 4 and 5). BEM3033 Strategic Management (Group Case study) (ILO 6). BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 2 and 4). ILO 13 is assessed through: BEM2044 Consumer and Market Analysis (Individual Assignment) (ILO 4). BEM3041 Marketing Management and Strategy Group simulation (ILO 9). BEE1024 Statistics for Business (exam and individual assignment) (ILO 4).

Intended Learning Outcomes (ILOs)
On successfully completing this programme you will be able to:

Intended Learning Outcomes (ILOs) will be...

...accommodated and facilitated by the following learning and teaching activities (in/out of class):

...and evidenced by the following assessment methods:

9. A global outlook: Our graduates are engaged and prepared for the demands of global business and society.
10. A critical thinker: Our graduates have a commercial awareness that enables them to critically analyse, conceptualise and evaluate the challenges facing business.
11. A collaborative mind-set: Our graduates are enterprising and motivated individuals who are able to actively collaborate and effectively communicate within a range of diverse settings.
12. An ethical ethos: Our graduates understand the social, financial and environmental factors that can impact on corporate sustainability and are able to make decisions openly and responsibly.
13. Technological and digital literacy: Our graduates are able to use technologies to source, process and communicate information.

ILO 9 is delivered through:

BEM1023 Discovering Management internationalisation is an embedded part. Globalisation is discussed in depth as one of the core content areas.

BEM1019 Fundamentals of Marketing expects students to draw from the work of international marketing scholars and look at marketing and consumption in the context of globalization.

BEM1015 Marketing and Society looks at the influence of marketing on society and globalisation, considering them from both positive and negative perspectives.

BEM2033 Brands and Branding explores how organisations can build successful global brands.

BEM3033 Strategic Management uses a number of international case studies so that students gain an international perspective on strategic management.

ILO 10 is delivered through:

BEE1034 Economics for Management equips students with a real understanding of the role of economics in business, public and private decision making, and also encourages students to ‘think like an economist’ in their everyday lives.

BEM1023 Discovering Management expects students to be able to develop and justify arguments, evidence critical thinking, and contrast and evaluate different assumptions and perspectives.

BEM1019 Fundamentals of Marketing course content is structured around real world examples, anecdotes and discussions that will help students develop skills of critical analysis and problem-solving.

BEM2025 Marketing Communications: Strategies and Applications demonstrate a critical appreciation of marketing communications tools and understand how to integrate the various tools to inform B2C campaign planning.

BEM2033 Brands and Branding equips students with the commercial awareness in order to solve branding problems.

BEM2016 Consumer Behaviour expects students to critically evaluate current aspects of consumer culture such as the role of brands in consumers’ lives, the uses and consequences of advertising campaigns, the formation of late-modern personalities and marketplace communities.

BEM2047 Organisational Behaviour expects students to critically evaluate differing perspectives on organisational theory, arriving at reasoned conclusions.

BEM3066 Marketing Issues and Trends aims to enable students to Critically evaluate the models, theories and concepts commonly used in exploring current marketing practice.

BEM3033 Strategic Management requires students to develop their ability to analyse strategic issues from a number of broad functional perspectives, demonstrate a critical knowledge of selected strategy literature and present and defend strategic analyses based on case material, desk research and research in the marketplace.

BEM3041 Marketing Management and Strategy expects students to demonstrate a critical understanding of the nature of strategic marketing management in contemporary and changing organisational environments through analysis, applied problem solving, and decision-making.

ILO 11 is delivered through:

BEM1019 Fundamentals of Marketing asks students to perform in an in-class group presentation.

BEM1015 Marketing and Society asks students to work together to present on a case study.

BEM2016 Consumer Behaviour asks students to engage as team members in group work that will require intellectual, reflexive and aesthetic applications within the framework of an extended research project.

BEM3033 Strategic Management requires students to have a case study presentation and a report in groups.

BEM3041 Marketing Management Strategy asks students to work together on a group simulation, report and presentation.

ILO 12 is delivered through:

BEM1015 Marketing and Society equips students with the knowledge to adopt an ethical perspective towards marketing and consumption.

BEM1019 Fundamentals of Marketing, the ethics surrounding marketing practices and its relationship to sustainable environments will be considered.

BEM2016 Consumer Behaviour engages with sustainability by addressing concepts such as ‘green consumption’, sustainable fashion, ethics and corporate social responsibility.

BEM2033 Brands and Branding discusses ethical issues in branding and explores how branding can contribute to sustainability.

BEM3033 Strategic Management explores the impact of ethics and corporate social responsibility on strategy.

BEM3066 Marketing Issues and Trends seeks to enable students to consider the dynamic nature of marketing and its implications to individuals, organisations and society, hence understanding ethical implications.

ILO 13 is delivered through:

BEE1024 Statistics for Business teaches students how to utilise a software package (Excel and Minitab) for a range of statistical applications.

BEM2044 Consumer and Market Analysis requires students to use technological tools to strategically source, process and communicate information and share the content with others.

BEM3041 Marketing Management and Strategy requires students to use technological tools to strategically source, process and communicate information and share content with others.

ILO 9 is assessed through:

BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 2).

BEM1019 Fundamentals of Marketing (in class presentations) (ILO 8).

BEM1015 Marketing and Society (case study presentation) (ILOs 1 and 2).

BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1, 4 and 5).

BEM3033 Strategic Management (Essay and Group Case study) (ILO 7).

ILO 10 is assessed through:

BEE1034 Economics for Management (Examination) (ILO 9).

BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 4).

BEM1019 Fundamentals of Marketing (In class group presentation) (ILO 5).

BEM2025 Marketing Communications: Strategies and Applications (individual report) (ILO 2).

BEM2033 Brands and Branding (Individual assignment) (ILO 5).

BEM2016 Consumer Behaviour (Group Report and Exam) (ILOs 4, 5 and 10).

BEM2047 Organisational Behaviour (Individual consultancy report and an individual reflective essay) (ILO 3)

BEM3066 Marketing Issues and Trends (Indi dual Assignment and Individual Learning Log) (ILO 4).

BEM3033 Strategic Management – Essay (ILO 2), Group case study presentation and report (ILO 8).

BEM3041 Marketing Management and Strategy – Group simulation presentation and report; Examination (ILO 4).

ILO 11 is assessed through:

BEM1019 Fundamentals of Marketing - Group presentation (ILOs 8 and 9).

BEM1015 Marketing and Society (Group Case Study) (ILO 10 and 11).

BEM2016 Consumer Behaviour (Group Report) (ILO 11).

BEM3033 Strategic Management (Group Case Study) (ILO 8).

BEM3041 Marketing Management Strategy (Group simulation and presentation) (ILO 7).

ILO 12 is assessed through:

BEM1015 Marketing and Society (Case study presentation and reflective essay) (ILO 5).

BEM1019 Fundamentals of Marketing (Exam) (ILO 1).

BEM2016 Consumer Behaviour (Group Report) (ILO 12).

BEM2033 Brands and Branding (individual assignment) (ILOs 4 and 5).

BEM3033 Strategic Management (Group Case study) (ILO 6).

BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 2 and 4).

ILO 13 is assessed through:

BEM2044 Consumer and Market Analysis (Individual Assignment) (ILO 4).

BEM3041 Marketing Management and Strategy Group simulation (ILO 9).

BEE1024 Statistics for Business (exam and individual assignment) (ILO 4).

7. Programme Regulations

UG Programmes: Assessment at stage one does not contribute to the summative classification of the award. The award will normally be based on the degree mark formed from the credit weighted average marks for stages 2 and 3 combined in the ratio 1:2 respectively. For the four-year WYA/WIE variants, it is stages 2, 3, and 4, with the ratio of 4:2:8.

Classification

8. College Support for Students and Students' Learning

Personal and Academic tutoring: It is University policy that all Colleges should have in place a system of academic and personal tutors. The role of academic tutors is to support you on individual modules; the role of personal tutors is to provide you with advice and support for the duration of the programme and extends to providing you with details of how to obtain support and guidance on personal difficulties such as accommodation, financial difficulties and sickness. You can also make an appointment to see individual teaching staff.

Student/Staff Liaison Committee enables students & staff to jointly participate in the management and review of the teaching and learning provision.

The Undergraduate Student Handbook can be accessed via ELE at the following address: http://vle.exeter.ac.uk/course/view.php?id=1647

9. University Support for Students and Students' Learning

10. Admissions Criteria

All applications are considered individually on merit. The University is committed to an equal opportunities policy with respect to gender, age, race, sexual orientation and/or disability when dealing with applications. It is also committed to widening access to higher education to students from a diverse range of backgrounds and experience.

Candidates must satisfy the general admissions requirements of the University of Exeter.

11. Regulation of Assessment and Academic Standards

12. Indicators of Quality and Standards

Certain programmes are subject to accreditation and/or review by professional and statutory regulatory bodies (PSRBs).

13. Methods for Evaluating and Improving Quality and Standards

14. Awarding Institution

University of Exeter

15. Lead College / Teaching Institution

Faculty of Environment, Science and Economy (ESE)

16. Partner College / Institution

Partner College(s)

Not applicable to this programme

Partner Institution

Not applicable to this programme.

17. Programme Accredited / Validated by

18. Final Award

BSc (Hons) Marketing and Management with Industrial Experience

19. UCAS Code

N2N5

20. NQF Level of Final Award

6 (Honours)

21. Credit

CATS credits	480	ECTS credits	240

22. QAA Subject Benchmarking Group

23. Dates

Origin Date		Date of last revision	08/08/2022

Programme Specification for the 2024/5 academic year

BSc (Hons) Marketing and Management with Industrial Experience

1. Programme Details

2. Description of the Programme

3. Educational Aims of the Programme

4. Programme Structure

5. Programme Modules

Stage 1

Compulsory Modules

Stage 2

Compulsory Modules

Stage 3

Compulsory Modules

Stage 4

Compulsory Modules

6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods

Intended Learning Outcomes A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes C: Personal/Transferable/Employment Skills and Knowledge

7. Programme Regulations

8. College Support for Students and Students' Learning

9. University Support for Students and Students' Learning

10. Admissions Criteria

11. Regulation of Assessment and Academic Standards

12. Indicators of Quality and Standards

13. Methods for Evaluating and Improving Quality and Standards

14. Awarding Institution

15. Lead College / Teaching Institution

16. Partner College / Institution

Partner College(s)

Partner Institution

17. Programme Accredited / Validated by

18. Final Award

19. UCAS Code

20. NQF Level of Final Award

21. Credit

22. QAA Subject Benchmarking Group

23. Dates

Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge

Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge

Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge