BSc Marketing and Management

UCAS codeN2N5
N2NN (With Industrial Experience)
N2N6 (With Year Abroad)
Duration3 years, 4 years with placement or year abroad
Typical offerAAA | IB: 36 | BTEC: DDD
DisciplineBusiness, Management and Leadership
LocationTaught in Exeter Streatham (Exeter)

Overview

Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.

To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

One of the things I have found most beneficial about studying here is all the group work. There’s a collaborative element to most modules and that means you get a lot of opportunity to work with all kinds of different people all the time. Working and collaborating with others is of course an essential business skill and you really get a chance to develop that here.

I’ve also put the work in to try and give myself an edge over other candidates. As well as attending many events arranged by the employability team, I’ve completed two internships.

An added advantage is that it’s very easy to develop friendships and networks, and by the time you get to third year, everyone seems to know one another.

Emily Cross, BA in Management with Marketing.

Programme structure

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

Year 1

Year 2

Placement year (if taken)

This degree offers you the opportunity to spend a year working in a related industry or studying abroad.

If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.

You can apply directly to one of these options, or you can apply to the standard 3 year course and transfer onto one of these options at the end of your first year.

Final year

Entry requirements 2020

Typical offer

AAA | IB: 36 | BTEC: DDD

Required subjects

GCSE Maths minimum grade B or 5 or GCE AL/AS Maths, Pure Maths or Further Maths; GCSE English Language grade B or 5.

Additional selection criteria

We are looking for well-qualified students with a genuine interest in and enthusiasm for the subject.

In addition to the specific requirements listed above, we look for excellent A level* results/predictions and we may also take into account results up to and including GCSEs* and AS Levels* as part of our holistic assessment of an application.

*Equivalent qualifications will be considered. For more information about our equivalencies for specific qualifications please contact our Admissions Office.

International students

International students should check details of our English language requirements.

If your academic qualifications or English language skills do not meet our entry requirements our INTO University of Exeter centre offers a range of courses to help you reach the required language and academic standards.

International Foundation programmes

Preparation for entry to Year 1 of an undergraduate degree:

International Year One programme

Students considering direct entry to Year Two may be interested in our International Year One in Management and Business Economics programme. This course is for international students who have completed A-levels or equivalent, or who are already in the first year of a relevant undergraduate degree in their home country, but do not meet the academic or English language requirements for direct entry at University of Exeter.

Contextual offers

At the University of Exeter we are committed to the idea that all students who have the potential to benefit from higher education have the opportunity to do so. We believe that fair access to higher education is a fundamental enabler for social mobility, improving life opportunities and outcomes for individual students, while benefiting the economy and society as a whole.

Educational context can affect your grades, and we take this into account in order to recognise your potential. If you meet certain criteria, we may make you a lower offer than our typical entry requirements. Find out more about contextual offers.

Further information

Please read the important information about our Typical offer.

For full and up-to-date information on applying to Exeter and entry requirements, including requirements for other types of qualification, please see the Applying section.

Learning and teaching

Our undergraduate programmes utilise a range of teaching methods including lectures, seminars and tutorials.

Lectures

Lectures of either one or two hours in length are held once a week for the duration of each module. The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.

Seminars and tutorials

Seminars and tutorials are held either every week or every other week throughout the duration of each module. They involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments. Some modules do not have tutorials and others in the final year are taught solely by tutorials.

Study hours

Timetabled contact hours, made up of lectures, seminars and tutorials, vary over the duration of programmes and between programmes and are on average between 11 and 14 hours. In addition, you will be expected to complete an average of 20-25 hours of independent or group study per week.

Assessment

Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Coursework assignments are typically between 2,500 and 6,000 words in length and examinations are normally held at the end of the module, in January and May/June.

You must pass your first year assessments in order to proceed to the second year. There is provision for students to be referred in examinations in August/September if they fail any exam in any year. Degree classification is awarded on the basis of performance in assessments at the end of the second and final years.

Careers

A degree in a business related subject will help you to develop a wide range of employable skills such as analytical problem solving, teamworking, research, and organising and communicating information. The majority of graduates from the Business School follow their degree with a career in finance, banking or management both in the commercial and public sectors. A large number of graduate recruiters in these sectors visit Exeter to recruit our students. Some of our graduates pursue their interest in their studies to a greater depth by following a higher degree, often here at Exeter.

Find out more about the destinations of Business and Management graduates on the University’s Career Zone website.

Developing your skills and career prospects

The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our undergraduate Building brilliant careers web pages for more information.

Further information

Further information is available through the Careers pages.

Contact us

Exeter

Entry requirement enquiries

WebEnquire online

Programme enquiries

WebEnquire online

Phone: +44 (0)1392 726679

Website: Visit the Business School undergraduate web pages

With Year Abroad

Why choose a year abroad?

  • In a complex and hyper-connected world, it is more important than ever to demonstrate a global outlook to employers
  • A report by Universities UK International shows that graduates who are mobile during their degree are more likely to earn more than non-mobile peers
  • Broaden your perspective in a way that benefits you for life: accelerating your resilience and flexibility, developing your ability to communicate across cultures, and demonstrating that you take the initiative
  • We find students return from their year abroad with heightened self-confidence and an impressive work ethic.

What does a year abroad mean for me?

The ‘With Year Abroad’ (WYA) pathway is a four year version of your degree, in which your third year is spent studying at one of our 60 partner universities (spanning 26 countries), before returning to university for your fourth and final year. The Business School Study Abroad Team supports you every step of the way, helping you to decide where to go, create a strong application, and supporting you while you are abroad.

Where can I go?

We have partners in: Canada, USA, Mexico, Peru, Norway, Sweden, Finland, Germany, Denmark, Netherlands, Switzerland, France, Spain, Portugal, Poland, Slovenia, Italy, Turkey, China, Hong Kong, Thailand, Japan, Taiwan, Singapore, Australia, New Zealand

Does it count towards my degree?

The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.

Does it affect my tuition fees?

If you spend a full academic year studying abroad you will pay a reduced fee of approximately 15% of the maximum fee for that year.

How do I apply?

Year abroad options are available on all our undergraduate programmes. You can apply for the four year ‘With Year Abroad’ variant of your degree through UCAS or ask to transfer onto the WYA programme in your first year. Acceptance is dependent on satisfactory academic performance and the level of research you have undertaken into your chosen institution. Find out more on our study abroad webpages.

Other study abroad options

If you choose not to undertake the full year studying abroad, there are other ways to gain a taste of the study abroad experience. You can spend two to six weeks at one of our international partner universities. Find out more on our study abroad webpages.

With Industrial Experience

Why choose a year in industry?

  • Gain a proven work history that is excellent to discuss at job interviews and gives you a head start in the working world
  • Get paid! Typical salaries range from £19,000 to £23,000 but can extend from £15,000 to £52,000
  • Over 50% of students are offered graduate jobs from their placement employer
  • 97% of With Industrial Experience graduates were in graduate employment or postgraduate study within 6 months of graduating, compared to 93.5% of non-WIE graduates (DLHE 2017)
  • Increase your confidence and resilience, and make friends for life

What is does a year in industry mean for me?

The ‘With Industrial Experience’ (WIE) pathway is a four year version of your degree, in which your third year is spent in a professional placement before returning to university for your fourth and final year. The Business School Careers Team supports you every step of the way, helping you identify placement providers, create a strong application, practice interview techniques, and support you while you are in placement. The placement year assessment currently comprises of:

  • Progress reports provided by employers
  • A reflective essay
  • A business report

How do I secure a placement and where can I go?

You are responsible for sourcing and securing a work placement, but you will be supported throughout by the Business School Careers Team and assigned an academic tutor for the duration of your placement. Placements are available internationally. Previous placement providers include Adidas, Apple, ASOS, Bank of England, Deloitte, Disney, EY, GlaxoSmithKline, Goldman Sachs, PwC

Does it count towards my degree?

The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.

Does it affect my tuition fee?

During your placement year you will pay a reduced tuition fee of approximately 20% of the maximum fee for that year. Find out more on our tuition fee webpages.

How do I apply?

‘With Industrial Experience’ is available on all our undergraduate programmes. You can apply through UCAS or ask to transfer onto WIE in the first term of your first year. Find out more on our Careers pages

Other work experience options

If you choose not to undertake the four year WIE pathway, there are other ways to gain work experience, from the Business Internships and Placements Module, to summer internships. Find out more on our careers pages.