Programme Specification for the 2024/5 academic year
BSc (Hons) Marketing and Management
1. Programme Details
| Programme name | BSc (Hons) Marketing and Management | Programme code | UFS3SBESBE08 |
|---|---|---|---|
| Study mode(s) | Full Time |
Academic year | 2024/5 |
| Campus(es) | Streatham (Exeter) |
NQF Level of the Final Award | 6 (Honours) |
2. Description of the Programme
Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.
To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.
3. Educational Aims of the Programme
The programme is intended to provide students the opportunity to:
- Study organisations, their management with a specific emphasis on their marketing activities, and the changing environment in which they operate.
- Prepare for and develop a career in business and marketing.
- Enhance their lifelong learning skills and personal development to contribute to society in general.
4. Programme Structure
Your Marketing and Management programme is a three year programme of study at National Qualification Framework (NQF) level 6 (as confirmed against the FHEQ). This programme is divided into three ‘Stages’. This programme can also be taken as a four year variant as either a with European Study, International Study or Industrial Placement programme. Each Stage is normally equivalent to an academic year. The programme is also divided into units of study called ‘modules’ which are assigned a number of ‘credits’. The credit rating of a module is proportional to the total workload, with 1 credit being nominally equivalent to 10 hours of work.
Interim Awards
College to provide details for this specific programme
5. Programme Modules
http://business-school.exeter.ac.uk/programmes/undergraduate/businessandmanagement/ba_mm/
You may take Option Modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module. Descriptions of the individual modules are given in full on the College web site (http://business-school.exeter.ac.uk/programmes/undergraduate/modules/ ).
You may take Elective Modules up to 30 credits outside of the programme in all stages of the programme as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.
Stage 1
Stage 1 consists of 90 credits of compulsory modules and 30 credits of optional modules.
Compulsory Modules
| Code | Module | Credits | Non-condonable? |
|---|---|---|---|
| BEM1023 | Discovering Management | 30 | Yes |
| BEE1034 | Economics for Management | 15 | No |
| BEM1024 | Statistics for Business | 15 | Yes |
| BEM1019 | Fundamentals of Marketing | 15 | Yes |
| BEM1015 | Marketing and Society | 15 | Yes |
Optional Modules
30 credits of optional modules
Stage 2
Stage 2 consists of 105 credits of compulsory modules and 15 credits of optional modules.
Compulsory Modules
| Code | Module | Credits | Non-condonable? |
|---|---|---|---|
| BEM2047 | Organisational Behaviour | 30 | Yes |
| BEM2016 | Consumer Behaviour | 15 | No |
| BEM2044 | Consumer and Market Analysis | 30 | Yes |
| BEM2033 | Brands and Branding | 15 | No |
| BEM2025 | Marketing Communications: Strategies and Applications | 15 | No |
Optional Modules
15 credits of optional BEM/BUS modules
Stage 3
Stage 3 consists of 60 credits of compulsory modules and 60 credits of optional modules.
Compulsory Modules
| Code | Module | Credits | Non-condonable? |
|---|---|---|---|
| BEM3033 | Strategic Management | 30 | No |
| BEM3041 | Marketing Management and Strategy | 15 | No |
| BEM3066 | Marketing Issues and Trends | 15 | Yes |
Optional Modules
60 credits of optional modules (of which 30 credits must be BEM/BUS modules)
6. Programme Outcomes Linked to Teaching, Learning and Assessment Methods
Intended Learning Outcomes
A: Specialised Subject Skills and Knowledge
| Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to: | Intended Learning Outcomes (ILOs) will be... | |
|---|---|---|
| ...accommodated and facilitated by the following learning and teaching activities (in/out of class): | ...and evidenced by the following assessment methods: | |
1. Understand of the issues relating to marketing management. | A variety of different teaching methods will be utilised including a mix of group projects and individual projects. Students will be taught via seminars, case studies, lectures, tutorials, podcasts as well as privately and group directed readings.
ILO 1 is delivered through: BEM1019 Fundamentals of Marketing provides a basic introduction to the problems issues related to marketing management. BEM1015 Marketing & Society provides a more specific understanding of issues related to marketing management, taking a more sociological perspective. BEM3041 Management and Marketing Strategy provides a more advanced understanding of issues related to marketing management, with a practical application to real-time business problems. BEM2033 Brands and Branding provides in-depth understanding of how to develop and manage successful brands. BEM2025 Marketing Communications: Strategies and Applications provides an in-depth understanding of marketing communications theory and concepts and related literature examining different elements of promotion mix BEM3066 Marketing Issues and Trends provides students with in-depth understanding of cutting edge marketing issues and trends through lectures and seminars delivered by marketing faculty and practitioners
ILO 2 is delivered through: BEM1015 Marketing & Society provides a specific understanding of contrasting perceptive between markets, consumers and society. BEM2016 Consumer Behaviour explores consumer and marketing perspectives, with an emphasis on understanding current changes in society. BEM2042 Quantitative Marketing Research and BEM2043 Qualitative Marketing Research explore consumer and marketing perspectives and the need to gather data to manage change. BEM2033 Brands and Branding provides in-depth understanding of how to develop successful brands to deliver and manage change for the organisation. BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets.
ILO 3 is delivered through: BEM1019 Fundamentals of Marketing provides an introductory understanding of the consumer. BEM1015 Marketing & Society provides a more specific understanding of the consumer and the community of consumption. BEM2033 Brands and Branding provides in-depth understanding of how to understand the consumer in order to develop successful brands. BEM3066 Marketing Issues and Trends provides an advanced understanding of consumers and markets BEM2016 Consumer Behaviour explores the nature and characteristics of consumer and consumption. BEM2044 Consumer and Market Analysis explore the nature and characteristics of consumers through research which employs appropriate data collection methods.
ILO 4 is delivered through: BEM2016 Consumer Behaviour highlights the importance of conducting consumer research. BEM2044 Consumer and Market Analysis provides the ability to conduct consumer and market research using a variety of qualitative and quantitative methods. | Assessment Methods 1. Case studies and projects. 2. Individual exams and essays. 3. Individual reports. 4. Individual coursework and group presentations
ILO 1 is assessed through: BEM1019 Fundamentals of Marketing – Exam (ILO1). BEM1015 Marketing & Society – Case study presentation and reflective essay (ILO 1 and 2). BEM3041 Management and Marketing Strategy – Group presentation and exam (ILO 1, 2 and 3). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-5) BEM2025 Marketing Communications: Strategies and Applications (Individual Report) (ILO 1) BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment ((ILOs 1 and 2).
ILO 2 is assessed through: BEM1015 Marketing & Society - Case study presentation and reflective essay (ILO 1, 2, 3, 4 and 5). BEM2016 Consumer Behaviour – Group report and exam (ILO 1 and 2). BEM2044 Consumer and Market Analysis – exam, individual assignments and MCQ exam (ILO 1) BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-10) BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment (ILOs 1, 2, 3, 4, 5 and 6).
ILO 3 is assessed through: BEM1019 Fundamentals of Marketing – Exam (ILO 4). BEM1015 Marketing & Society - Case study presentation and reflective essay (ILO 1, 2, and 3). BEM2016 Consumer Behaviour – Group report and exam (ILO 1, 2, 4, 5 and 6). BEM2028/BEM3010 Consumer Research – essay and a group assignment (ILO 1 and 5). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1-10) BEM3066 Marketing Issues and Trends – individual learning log and an individual assignment (ILOs 1, 2, 3, 4, 5).
ILO 4 is assessed through: BEM2044 Consumer and Market Analysis – exam, individual assignments and MCQ exam (ILOs 1-7) |
Intended Learning Outcomes
B: Academic Discipline Core Skills and Knowledge
| Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to: | Intended Learning Outcomes (ILOs) will be... | |
|---|---|---|
| ...accommodated and facilitated by the following learning and teaching activities (in/out of class): | ...and evidenced by the following assessment methods: | |
5. Critical thinking, analysis, and synthesis. | Critical inquiry will form the basis of a number of modules, including Consumer Behaviour and Consumer Research. Each subject will contain a list of readings which students are required to read during coursework which will help students develop their independent learning skills. Writing skills will be encouraged and developed throughout all subjects. ILO 5 is delivered through: BEM1019 Fundamentals of Marketing teaches students about the basic concepts, practices and analytical methods of marketing. BEM1015 Marketing & Society critically explores the role of marketing in society and provides students an understanding of the positive and negative role of marketing in society. BEM2044 Consumer and Market Analysis recognises the importance of quantitative qualitative methods of consumer and market research and analysis. BEM2016 Consumer Behaviour takes a critical perspective on consumption and consumer culture, synthesizing disciplinary perspectives spanning the social sciences. BEM2047 Organisational Behaviour builds student’s knowledge of organisations, and their ability to analyse organisational life. BEM2033 Brands and Branding explores the way organisations can design and develop successful brands which deliver value to the organisation, the consumer and the society. BEM2025 Marketing Communications: Strategies and Applications demonstrate a critical appreciation of marketing communications strategies and applications. BEM3033 Strategic Management encourages exploration of and a critical approach to key concepts which underpin strategic management. BEM3066 Marketing Issues and Trends undertakes a challenging foray into contemporary society and explore cutting edge issues important to any marketing practitioner-to-be.
ILO 6 is delivered through: BEE1034 Economics for Management considers how economic can be used to understand and solve particular business problems. BEE1024 Statistics for Business provides students with an understanding of the role of statistical methodologies in the business and management environment BEM2044 Consumer and Market Analysis teaches students quantitative and qualitative marketing research methods to allow effective problem solving and decision making. BEM3033 Strategic Management provides an understanding of how strategists can identify and resolve short-term and long-term strategic problems. BEM3041 Management and Marketing Strategy provide the opportunity to out theory into practice in a realistic situation which enhances students’ practical marketing and problem solving skills.
ILO 7 is delivered through: BEM1015 Marketing & Society encourages students to use a variety of media to articulate marketing phenomena and the influence of marketing on society. BEM1023 Discovering Management provides presentation skills necessary for communicating management decisions within an organisational context. BEM1019 Fundamentals of Marketing equips students with basic skills in communicating marketing issues and decisions to company executives. BEM2044 Consumer and Market Analysis provides communication skills allowing students to present quantitative and qualitative consumer and market data in an appropriate written format. BEM3033 Strategic Management provides transferable skills including presenting idea at board level. BEM3066 Marketing Issues and Trends seeks to develop students’ written skills.
ILO 8 is delivered through: BEM1019 Fundamentals of Marketing requires the effective use of technology to present current market trends and phenomena. BEM1015 Marketing & Society encourages the use of technology to explain social and market issues. BEM2044 Consumer and Market Analysis requires the effective use of technology to conduct consumer and market research and present results to company executives. BEM3041 Management and Marketing Strategy effectively use technology in the form of a computer simulation programme designed to resemble a real-life application of marketing management | Assessment Methods 5. Essays. 6. Individual and group assessment in Marketing Analysis and research 7. Group projects and presentations 8. Group projects and/or business projects and dissertations
ILO 5 is assessed through: BEM1019 Fundamentals of Marketing – exam (ILO 7). BEM1015 Marketing & Society – group presentation and reflective essay – (ILOs 4 and 7). BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILOs 1, 2, and 6). BEM2016 Consumer Behaviour - report and exam – (ILOs 5 and 10). BEM2038 Analysing Organisations – MCQ exam, individual report and an individual essay (ILO 3). BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 6, 7 and 8) BEM2025 Marketing Communications: Strategies and Applications (Individual Report) (ILO 2) BEM3033 Strategic Management – essay, group report and exam (ILOs 2, 3, 4 and 7).
ILO 6 is assessed through: BEE1034 Economics for Management – Exam – (ILOs 1-11 and 13) BEE1024 Statistics for Business (exam and individual assignment) (ILOs 1-6) BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILOs 1, 2, and 6). BEM3033 Strategic Management - essay, group report and exam – (ILOs 4, 5 and 6). BEM3041 Management and Marketing Strategy – group report and exam (ILO 4). BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 3 and 8).
ILO 7 is assessed through: BEM1019 Fundamentals of Marketing – (in class presentations) (ILOs 9 and 10). BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 8) BEM1015 Marketing & Society – group presentation and reflective essay - (ILOs 8 and 10). BEM2044 Consumer and Market Analysis – exam. MCQ exam, and an individual assignments – (ILO 6). BEM3033 Strategic Management – essay and group report– (ILO 8 and 10). BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILO 9).
ILO 8 is assessed through: BEM1019 Fundamentals of Marketing - in class presentations (ILO 10). BEM1015 Marketing & Society - group presentation and reflective essay - (ILO 10). BEM2044 Consumer and Market Analysis– exam. MCQ exam, and an individual assignments – (ILO 6). BEM3041 Management and Marketing Strategy – group report (ILO 8 and 9). |
Intended Learning Outcomes
C: Personal/Transferable/Employment Skills and Knowledge
| Intended Learning Outcomes (ILOs) On successfully completing this programme you will be able to: | Intended Learning Outcomes (ILOs) will be... | |
|---|---|---|
| ...accommodated and facilitated by the following learning and teaching activities (in/out of class): | ...and evidenced by the following assessment methods: | |
9. CONFIDENT COMMUNICATOR: Able to adapt and adjust both written and verbal communication styles, to meet the needs of diverse audiences | ILO 9 is delivered through:
BEM1023 ~ Effective writing - academic & business ~ Adapting communication styles ~ Active listening
BEM1015 ~ Effective writing - academic & business ~ Adapting communication styles ~ Verbal communication ~ Active listening
BEM1019 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles ~ Verbal communication ~ Active listening
BEM1024 ~ Effective writing - academic & business ~ Adapting communication styles ~ Active listening BEE1034 ~ Effective writing - academic & business ~ Verbal communication ~ Active listening
BEM2016 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles ~ Verbal communication ~ Active listening
BEM2025 ~ Effective writing - academic & business ~ Adapting communication styles ~ Verbal communication ~ Active listening
BEM2033 ~ Effective writing - academic & business ~ Active listening
BEM2044 ~ Effective writing - academic & business ~ Adapting communication styles ~ Verbal communication ~ Active listening
BEM2047 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Verbal communication
BEM3033 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles ~ Verbal communication ~ Active listening
BEM3041 ~ Effective writing - academic & business ~ Providing constructive feedback ~ Adapting communication styles ~ Verbal communication ~ Active listening BEM3066 ~ Effective writing - academic & business ~ Adapting communication styles ~ Active listening ILO 10 is delivered through:
BEM1023 ~ Creative thinking ~ Problem solving ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM1015 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM1019 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM1024 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEE1034 ~ Creative thinking ~ Problem solving ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM2016 ~ Creative thinking ~ Problem solving ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM2025 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM2044 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM2047 ~ Creative thinking ~ Drawing independent conclusions
BEM3033 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM3041 ~ Creative thinking ~ Problem solving ~ Project management ~ Drawing independent conclusions ~ Identifying innovative opportunities
BEM3066 ~ Drawing independent conclusions ILO 11 is delivered through:
BEM1023 ~Actively engaging in groups ~ Building authentic relationships ~ Positively influencing group direction BEM1015 ~Actively engaging in groups ~ Identifying relevant stakeholders
BEM1024 ~ Identifying relevant stakeholders
BEE1034 ~ Positively influencing group direction
BEM2016 ~Actively engaging in groups ~ Positively influencing group direction ~ Identifying relevant stakeholders
BEM2025 ~Actively engaging in groups ~ Building authentic relationships ~ Positively influencing group direction
BEM2044 ~ Identifying relevant stakeholders
BEM2047 ~ Actively engaging in groups ~ Building authentic relationships
BEM3033 ~Actively engaging in groups ~ Building authentic relationships ~ Positively influencing group direction ~ Identifying relevant stakeholders
BEM3041 ~Actively engaging in groups ~ Building authentic relationships ILO 12 is delivered through:
BEM1023 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies
BEM1015 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies
BEM1019 ~ Using technology to find, interpret, evaluate, manage and share information ~ using digital technologies to develop on-line presence and collaboration ~ working fluently and securely across a range of tools, platforms and applications. ~ adopting and developing new practices and digital technologies.
BEM1024 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies
BEE1034 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications
BEM2016 ~ Using technology to find, interpret, evaluate, manage and share information ~ Using digital technologies to develop on-line presence and collaboration ~ Working fluently and securely across a range of tools, platforms and applications
BEM2025 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies
BEM2044 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies
BEM2047 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications
BEM3033 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies
BEM3041 ~ Using technology to find, interpret, evaluate, manage and share information ~ Working fluently and securely across a range of tools, platforms and applications ~ Adopting and developing new practices with digital technologies
BEM3066 ~ Using digital technologies to develop on-line presence and collaboration
ILO 13 is delivered through:
BEM1023 ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback
BEM1015 ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals
BEM1019 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals
BEM1024 ~ Adapting to change ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback
BEE1034 ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Drive towards personal goals
BEM2016 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals
BEM2025 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals
BEM2033 ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback
BEM2044 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals
BEM2047 ~ Adapting to change ~ Reflecting on experiences ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals
BEM3033 ~ Adapting to change ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback
BEM3041 ~ Adapting to change ~ Reflecting on experiences ~ Learning from failure ~ Working independently ~ Managing time and tasks ~ Self-awareness ~ Seeking and using feedback ~ Drive towards personal goals
BEM3066 ~ Reflecting on experiences ~ Working independently ~ Managing time and tasks ~ Seeking and using feedback
ILO 14 is delivered through:
BEM1023 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information Drawing independent conclusions ~ Linking ideas from different sources
BEM1015 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM1019 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM1024 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEE1034 ~ Explore & learn with curiosity ~ Analysis of information ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM2016 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM2025 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM2033 ~ Research & referencing ~ Analysis of information ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM2044 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM2047 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM3033 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM3041 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
BEM3066 ~ Explore & learn with curiosity ~ Research & referencing ~ Analysis of information ~ Framing "powerful" questions ~ Drawing independent conclusions ~ Linking ideas from different sources
ILO 15 is delivered through:
BEM1023 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives
BEM1015 ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
BEM1019 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
BEM1024 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
BEE1034 ~ Inclusive Collaboration
BEM2016 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives
BEM2025 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
BEM2044 ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
BEM2047 ~Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
BEM3033 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
BEM3041 ~ Inclusive Collaboration ~ Cultural engagement with diverse people & perspectives ~ Context awareness and taking responsibility for economic, social and environmental impacts of commercial and sustainable decision-making
| LO 9 is assessed through: BEM1015 Marketing and Society (Reflective essay) (ILOs 1-7) BEM1019 Fundamentals of Marketing - Group presentation and Exam (ILOs 8 and 9) BEM1023 Discovering Management (individual case study and individual reflective portfolio) (ILOs 1-8) BEM1024 Statistics for Business (Individual Report) (ILOs 1, 2, 3, 4 and 7) BEM2044 Consumer and Market Analysis (Individual Report, Essay and Coursework Assignment) (ILOs 1-7) BEM2047 – individual report (ILOs 1-5) BEM3033 Strategic Management (Group Case study) (ILO 6) BEM3041 Marketing Management and Strategy (Individual and Group Simulation Exercises) (ILOs 1-8) BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 2 and 4)
ILO 10 is assessed through: BEM1015 Marketing and Society (Reflective essay) (ILOs 1-7) BEM1019 – Group Presentation, Examination BEM1024 Statistics for Business (Individual Report) (ILOs 1, 2, 3, 4 and 7) BEE1034 Economics for Management (Examination) (ILOs 1-13) BEM1023 Discovering Management (individual case study and individual reflective portfolio) (ILOs 1-8) BEM2044 Consumer and Market Analysis (Individual Report, Essay and Coursework Assignment) (ILOs 1-7) BEM3033 Strategic Management (Group Case study) (ILO 6) BEM3041 Marketing Management and Strategy (Individual and Group Simulation Exercises) (ILOs 1-8) BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 2 and 4)
ILO 11 is assessed through: BEM1019 Fundamentals of Marketing - Group presentation (ILOs 8 and 9) BEM2016 Consumer Behaviour (Group Report) (ILO 11) BEM3033 Strategic Management (Group Case Study) (ILO 8) BEM3041 Marketing Management and Strategy (Group Simulation Exercises) (ILOs 1-4, 7, 8)
ILO 12 is assessed through: BEM1015 Marketing and Society (Reflective essay) (ILOs 1-7) BEM1019 Fundamentals of Marketing (Exam) (ILO 1) BEM1024 Statistics for Business (Individual Report) (ILOs 1, 2, 3, 4 and 7) BEM2016 Consumer Behaviour (Group Report) (ILO 12) BEM2033 Brands and Branding (Individual assignment) (ILOs 4 and 5) BEM2044 Consumer and Marketing Analysis (Individual Report) (ILOs 2, 3, 4, 5 and 7) BEM3033 Strategic Management (Group Case study) (ILO 6) BEM3041 Marketing Management and Strategy (Individual and Group Simulation Exercises) (ILOs 1-8) BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 2 and 4)
ILO 13 is assessed through: BEM1015 Marketing and Society (Reflective essay) (ILOs 1-7) BEM1019 Fundamentals of Marketing - Group presentation and Exam (ILOs 8 and 9) BEM1023 Discovering Management (individual case study and individual reflective portfolio) (ILOs 1-8) BEM1024 Statistics for Business (Individual Report) (ILOs 1, 2, 3, 4 and 7) BEM2044 Consumer and Market Analysis (Individual Report, Essay and Coursework Assignment) (ILOs 1-7) BEM2047 – individual report (ILOs 1-5) BEM3033 Strategic Management (Group Case study) (ILO 6) BEM3041 Marketing Management and Strategy (Individual and Group Simulation Exercises) (ILOs 1-8) BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILOs 2 and 4)
ILO 14 is assessed through: BEE1034 Economics for Management (Examination) (ILO 9) BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 4) BEM1015 Marketing and Society (MCQ and Reflective Essay) (ILOs 1-7) BEM1019 Fundamentals of Marketing (In class group presentation) (ILO 5) BEM1024 Statistics For Business (Individual Report) (ILOs 1-8) BEM2025 Marketing Communications: Strategies and Applications (individual report) (ILO 2) BEM2016 Consumer Behaviour (Group Report and Exam) (ILOs 4, 5 and 10) BEM2033 Brands and Branding (Individual assignment) (ILO 5) BEM2044 Consumer and Market Analysis (Individual Report, Essay and Coursework Assignment) (ILOs 1-7) BEM2047 Organisational Behaviour (Individual consultancy report and an individual reflective essay) (ILO 3) BEM3066 Marketing Issues and Trends (Individual Assignment and Individual Learning Log) (ILO 4). BEM3033 Strategic Management – Essay (ILO 2), Group case study presentation and report (ILO 8) BEM3041 Marketing Management and Strategy (Individual and Group Simulation Exercises) (ILOs 1-8)
ILO 15 is assessed through: BEM1023 Discovering Management (individual case study and individual reflective essay) (ILO 2) BEM1019 Fundamentals of Marketing (in class presentations) (ILO 8) BEM1015 Marketing and Society (MCQ and reflective essay) (ILOs 1-3) BEM2033 Brands and Branding (Individual assignment and exam) – (ILOs 1, 4 and 5) BEM3033 Strategic Management (Essay and Group Case study) (ILO 7) BEM3041 Marketing Management and Strategy (Individual and Group Simulation Exercises) (ILOs 1-8) |
7. Programme Regulations
Classification
8. College Support for Students and Students' Learning
Personal and Academic tutoring: It is University policy that all Colleges should have in place a system of academic and personal tutors. The role of academic tutors is to support you on individual modules; the role of personal tutors is to provide you with advice and support for the duration of the programme and extends to providing you with details of how to obtain support and guidance on personal difficulties such as accommodation, financial difficulties and sickness. You can also make an appointment to see individual teaching staff.
Student/Staff Liaison Committee enables students & staff to jointly participate in the management and review of the teaching and learning provision.
The Undergraduate Student Handbook can be accessed via ELE at the following address: http://vle.exeter.ac.uk/course/view.php?id=1647
University Support for Students and Student Learning
Learning Resources The University Library maintains its principal collections in the main library buildings on the Streatham and St Luke's campuses, together with a number of specialist collections in certain Colleges. The total Library collection comprises over a million volumes and 3000 current periodical subscriptions.
IT Services provide a wide range of services throughout the Exeter campuses including open access computer rooms, some of which are available 24 hours, 7 days a week. Helpdesks are maintained on the Streatham and St Luke's campuses, while most study bedrooms in halls and flats are linked to the University's campus network.
- University Wellbeing Service - available free of charge, to provide confidential help and support.
- Student Health Centre - We are a Primary Health Care Centre, primarily funded by the National Health Service, providing care for all acute and long-term health problems for students on the Streatham Campus.
- Student Services Centre - in the Forum is your first port of call for free, impartial and confidential advice on a range of 12 student services from Accommodation to Finance, Wellbeing to International Student Support, IT to AccessAbility. You can access the SID team 12 hours per day during term time between 8am – 8pm plus 10am – 3pm on Saturdays. Out of term time we are open 9am – 6pm Monday – Friday.
- The Student Engagement and Skills - team offer support for all students who wish to improve their personal, professional and academic skills, through lectures, workshops, individual appointments and peer support programmes in colleges and interactive online resources on Exeter’s Learning Environment (ELE).
- Family Centre (Streatham campus)provides high quality care and education for early-years children of students and staff.
- Student Advice Centre - : (the Forum) is your first port of call for free, impartial and confidential advice on a range of issues: housing, finance, and academic matters.
- TheStudents’ Guild is the students’ union of the University of Exeter providing representation, advice, activities, social events, dining outlets and more.
- Student complaints procedure.
- Chaplaincy offers confidential support, advice and pastoral listening for all students.
- The International Student Support Office supports non UK students across all University of Exeter campuses.
- INTO University of Exeter partnership provides English Language and other preparatory courses for international students.
- AccessAbility offers advice and support to students with specific learning disabilities (eg. dyslexia) and physical disabilities/health conditions. Support includes helping students access learning and teaching opportunities and make the most of university life.
- Employability and Graduate Developmentthe Career Zone has over 40 staff working to help you improve your chances of getting a great job after you graduate. They provide expert advice to enable you to plan your future through: guidance interviews, psychometric testing, employer presentations, skills events, practice job interviews and CV preparation.
9. University Support for Students and Students' Learning
10. Admissions Criteria
All applications are considered individually on merit. The University is committed to an equal opportunities policy with respect to gender, age, race, sexual orientation and/or disability when dealing with applications. It is also committed to widening access to higher education to students from a diverse range of backgrounds and experience.
Candidates must satisfy the general admissions requirements of the University of Exeter.
11. Regulation of Assessment and Academic Standards
12. Indicators of Quality and Standards
Certain programmes are subject to accreditation and/or review by professional and statutory regulatory bodies (PSRBs).
13. Methods for Evaluating and Improving Quality and Standards
14. Awarding Institution
University of Exeter
15. Lead College / Teaching Institution
Faculty of Environment, Science and Economy (ESE)
16. Partner College / Institution
Partner College(s)
Not applicable to this programme
Partner Institution
N/A
17. Programme Accredited / Validated by
0
18. Final Award
BSc (Hons) Marketing and Management
19. UCAS Code
N2N5
20. NQF Level of Final Award
6 (Honours)
21. Credit
| CATS credits | 360 |
ECTS credits | 180 |
|---|
22. QAA Subject Benchmarking Group
23. Dates
| Origin Date | Date of last revision | 06/04/2022 |
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