BA Management with Marketing with European Study
|Typical offer||AAA-AAB; IB 36-34; BTEC National DDD|
|Discipline||Business, Management and Leadership|
- BA Management with Marketing
- BA Management with Marketing with European Study
- BA Management with Marketing with Industrial Experience
- BA Management with Marketing with International Study
Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.
To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BA Management with Marketing provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.
I opted to do both the study abroad option as well as a work placement – and chose to do those in two different countries.
I spent my first six months studying at Ludwig-Maximilians-Universitat in Munich, which is one of the most highly ranked universities in Germany. With fierce competition for jobs, this year abroad was the perfect opportunity to set myself apar.
I then spent the next six months working in the marketing department of Lalique, a luxury crystal manufacturer in Paris. Doing the placement has helped me to clarify my thinking in terms of my future plans. I know I definitely want to work in marketing now, and I’m ready to get started straight away.
Victoria Ivins, BA Management with Marketing with European Study.
The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.
- Descriptions of the individual modules are given in full on the Business School undergraduate module list.
- Available optional modules for Business School programmes can be viewed in the Build a Degree application.
- The year 2 module, BSD2004 Preparation for European Study is a non-credit bearing compulsory module that aims to help students on “With European Study” programmes prepare for the Study Abroad period that will take place in the third year of their degree.
Year abroad (European Study) - 120 credits from partner institution.
- Students must achieve a first year average of at least 50% to proceed with year abroad.
Entry requirements 2018
AAA-AAB; IB 36-34; BTEC National DDD
GCSE Maths grade B (level 5 new grading) or GCE AL/AS Maths, Pure Maths or Further Maths or IB SL4 Maths/Maths Studies or Core Maths; GCSE English Language grade B (level 5 new grading).
Additional selection criteria
We are looking for well-qualified students with a genuine interest in and enthusiasm for the subject.
We receive a large number of applications from well-qualified applicants and may not be able to make offers to all those applicants who have achieved or are predicted to achieve grades in line with the typical offer shown above.
In addition to the specific requirements listed above, we look for excellent A level* results/predictions and we may also take into account results up to and including GCSEs* and AS Levels* as part of our holistic assessment of an application.
*Equivalent qualifications will be considered. For more information about our equivalencies for specific qualifications please contact our Admissions Office.
Please read the important information about our Typical offer.
For full and up-to-date information on applying to Exeter and entry requirements, including requirements for other types of qualification, please see the Applying section.
Learning and teaching
Our undergraduate programmes utilise a range of teaching methods including lectures, seminars and tutorials.
Lectures of either one or two hours in length are held once a week for the duration of each module. The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.
Seminars and tutorials
Seminars and tutorials are held either every week or every other week throughout the duration of each module. They involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments. Some modules do not have tutorials and others in the final year are taught solely by tutorials.
Timetabled contact hours, made up of lectures, seminars and tutorials, vary over the duration of programmes and between programmes and are on average between 11 and 14 hours. In addition, you will be expected to complete an average of 20-25 hours of independent or group study per week.
Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Coursework assignments are typically between 2,500 and 6,000 words in length and examinations are normally held at the end of the module, in January and May/June.
You must pass your first year assessments in order to proceed to the second year. There is provision for students to be referred in examinations in August/September if they fail any exam in any year. Degree classification is awarded on the basis of performance in assessments at the end of the second and final years.
Enhance your degree with international experience
Your experience at the University of Exeter Business School can reach far beyond South West England: studying abroad comes in different packages and is open to all.
We are very proud of our reputation as a truly international business school. With students from over 80 countries and staff from over 30, you’ll find yourself in an exciting, diverse and global environment that will give you the chance to get a unique insight into how business works around the world.
You are able to significantly enhance your global outlook by taking part in either a year abroad or short-term study abroad options.
Why Study Abroad?
Studying abroad allows you to experience of international cultures, values, and languages which can crucially enhance your professional skill set. Living and studying in a new country will enhance your adaptability, cross-cultural communication, self-confidence and resilience as well as stimulate creative thinking. Having real world examples of these skills can significantly strengthen your CV and employability. Studying abroad in a different country with students from all around the world is also a great way to build and expand your global network.
A report by Universities UK International (UUKI) shows that graduates who were mobile during their degree were less likely to be unemployed after graduation, and those in work were more likely to be in a graduate level job (76.4% compared to 69.9%) and more likely to earn 5% more than their non-mobile peers.*
* Universities UK International (2017) Gone International: Mobility Works. London: Universities UK International
All of our undergraduate degrees offer you the opportunity to spend an extra year of study or work abroad. This is offered during your third year of study with us and can be spent at one of our wide range of European or international partner universities. If you’re opting for Europe then you could combine a semester of study abroad with a semester long work placement.
You can choose between placements where you will be taught either in English or in the native language. Our Foreign Language Centre offers optional language modules to all students, whatever your level. If you are a linguist, then why not combine advanced study in your language, or a new language such as Japanese or Chinese, with an outstanding student experience on one of our leading business programmes?
We currently offer placements in over 60 universities and Business Schools in the following countries: Australia, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Italy, Japan, Mexico, Norway, the Netherlands, New Zealand, Peru, Poland, Portugal, Singapore, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey and the USA.
Each year we promote approximately 50 short-term study opportunities allowing students from all degree programmes to spend 2-6 weeks abroad at one of our partner universities. These short-term study abroad options can include a variety of business-related courses, local company visits, and cultural and language elements. This opportunity allows students to experience the benefits of studying abroad in a shorter time period and could be the perfect insight into the full year abroad option.
There is a diverse range of options, so you could choose to study an intensive set of modules on marketing in Northern Europe, or submerse yourself in the culture and language of South East Asia. For a select number of programmes there is also the possibility to transfer the credits earned to count towards your University of Exeter degree.
Meet our study abroad students who have recently completed their study abroad year.
A degree in a business related subject will help you to develop a wide range of employable skills such as analytical problem solving, teamworking, research, and organising and communicating information. The majority of graduates from the Business School follow their degree with a career in finance, banking or management both in the commercial and public sectors. A large number of graduate recruiters in these sectors visit Exeter to recruit our students. Some of our graduates pursue their interest in their studies to a greater depth by following a higher degree, often here at Exeter.
Find out more about the destinations of Business and Management graduates on the University’s Career Zone website.
Developing your skills and career prospects
The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our undergraduate Building brilliant careers web pages for more information.
Further information is available through the Careers pages.
Find out more about our Study Abroad options
The Chartered Institute of Marketing (CIM) have awarded Graduate Gateway status to this programme.