BSc Marketing and Management with Industrial Experience
|Typical offer||AAA-AAB; IB 36-34; BTEC National DDD|
|Discipline||Business, Management and Leadership|
- BSc Marketing and Management
- BSc Marketing and Management with European Study
- BSc Marketing and Management with Industrial Experience
- BSc Marketing and Management with International Study
Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.
To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.
Marie chose to undertake a year in industry to learn how a marketing team works from within, discovering what roles exist and building her confidence in applying for them once she graduated.
"Prior to my placement I didn’t know what the daily activities of the marketing team consisted of. Now I have been exposed to several industries and different branches of marketing, I have a broader view of what roles are available and what I can apply for according to my skillset."
Marie Ebert, BA Management with Marketing with Industrial Experience with Proficiency in German.
The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.
- Descriptions of the individual modules are given in full on the Business School undergraduate module list.
- The year 2 module, BSD2002 Career Management Skills for 'With Industrial Experience' students is a non-credit bearing module that aims to help students on 'with Industrial Experience' programmes prepare for the placement year that will take place in third year of their degree.
Year spent in work placement
- Students must achieve a first year average of at least 60% to proceed with year in work placement.
Entry requirements 2020
AAA-AAB; IB 36-34; BTEC National DDD
GCSE Maths grade B or 5 or GCE AL/AS Maths, Pure Maths or Further Maths; GCSE English Language grade B or 5.
Additional selection criteria
We are looking for well-qualified students with a genuine interest in and enthusiasm for the subject.
In addition to the specific requirements listed above, we look for excellent A level* results/predictions and we may also take into account results up to and including GCSEs* and AS Levels* as part of our holistic assessment of an application.
*Equivalent qualifications will be considered. For more information about our equivalencies for specific qualifications please contact our Admissions Office.
International students should check details of our English language requirements.
If your academic qualifications or English language skills do not meet our entry requirements our INTO University of Exeter centre offers a range of courses to help you reach the required language and academic standards.
International Foundation programmes
Preparation for entry to Year 1 of an undergraduate degree:
- International Foundation in Accounting and Finance, and Management
- International Foundation in Economics, Finance and Management
- International Foundation in Mathematics with Economics, Finance and Management
International Year One programme
Students considering direct entry to Year Two may be interested in our International Year One in Management and Business Economics programme. This course is for international students who have completed A-levels or equivalent, or who are already in the first year of a relevant undergraduate degree in their home country, but do not meet the academic or English language requirements for direct entry at University of Exeter.
Please read the important information about our Typical offer.
For full and up-to-date information on applying to Exeter and entry requirements, including requirements for other types of qualification, please see the Applying section.
Learning and teaching
Our undergraduate programmes utilise a range of teaching methods including lectures, seminars and tutorials.
Lectures of either one or two hours in length are held once a week for the duration of each module. The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.
Seminars and tutorials
Seminars and tutorials are held either every week or every other week throughout the duration of each module. They involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments. Some modules do not have tutorials and others in the final year are taught solely by tutorials.
Timetabled contact hours, made up of lectures, seminars and tutorials, vary over the duration of programmes and between programmes and are on average between 11 and 14 hours. In addition, you will be expected to complete an average of 20-25 hours of independent or group study per week.
Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Coursework assignments are typically between 2,500 and 6,000 words in length and examinations are normally held at the end of the module, in January and May/June.
You must pass your first year assessments in order to proceed to the second year. There is provision for students to be referred in examinations in August/September if they fail any exam in any year. Degree classification is awarded on the basis of performance in assessments at the end of the second and final years.
A degree in a business related subject will help you to develop a wide range of employable skills such as analytical problem solving, teamworking, research, and organising and communicating information. The majority of graduates from the Business School follow their degree with a career in finance, banking or management both in the commercial and public sectors. A large number of graduate recruiters in these sectors visit Exeter to recruit our students. Some of our graduates pursue their interest in their studies to a greater depth by following a higher degree, often here at Exeter.
Find out more about the destinations of Business and Management graduates on the University’s Career Zone website.
Developing your skills and career prospects
The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our undergraduate Building brilliant careers web pages for more information.
Further information is available through the Careers pages.
We encourage all of our students to consider spending their third year ‘out in the field’ – either studying abroad, gaining industrial experience, or a combination of these. These opportunities are now available in the UK, Europe and beyond.
If you opt for our With Industrial Experience programme you’ll get the opportunity to put into practice some of the things you’ve learnt in your first two years. This means that you’ll come back to us for your fourth and final year well-equipped with practical experience in your chosen area of study. What’s more, your placement will give you a proven employment track record and extra confidence when you set out to find your first graduate job. See what our students have to say about their placements by looking at our industrial placement student profiles.
If you are not on our With Industrial Experience programme you’ll have the option of selecting a 15 credit short-term work placement module in your second year of study. This module will equip you with knowledge and experience that will help to enhance your applications for extra curricula summer placement schemes and graduate jobs.
To find out more about the With Industrial Experience programme or our short-term work placement module get in touch with our Careers Team: Enquire online
Increase your knowledge through part-time work
There are many ways that you can gain valuable skills in the workplace and we actively encourage our students to find some paid part time employment. Such opportunities can be found on the Careers website’s part-time work page. You’ll also find vacancies listed on My Career Zone.
Work for us – Student Campus Partnerships
The University of Exeter is one of Europe’s fastest growing organisations and our Student Campus Partnerships offer you a wide range of employment opportunities with us – from short-term business and administrative support through to long-term project management.
Placements with Student Business Partnerships
Our Student Business Partnerships offer another way that you can gain valuable paid work experience. We work with a broad spectrum of external employers – from large organisations such as Councils, NHS and Utility companies, to small and medium-sized companies.
About the programme
The Chartered Institute of Marketing (CIM) have awarded Graduate Gateway status to this programme.