BA Management with Marketing with European Study

Duration4 Years
Typical offerAAA-AAB; IB: 36-34
DisciplineBusiness, Management and Leadership
LocationTaught in Exeter Streatham (Exeter)


Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.

To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BA Management with Marketing provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

I opted to do both the study abroad option as well as a work placement – and chose to do those in two different countries.

I spent my first six months studying at Ludwig-Maximilians-Universitat in Munich, which is one of the most highly ranked universities in Germany. With fierce competition for jobs, this year abroad was the perfect opportunity to set myself apar.

I then spent the next six months working in the marketing department of Lalique, a luxury crystal manufacturer in Paris. Doing the placement has helped me to clarify my thinking in terms of my future plans. I know I definitely want to work in marketing now, and I’m ready to get started straight away.

Victoria Ivins, BA Management with Marketing with European Study.

Programme structure

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

Year 1

Year 2

  • The year 2 module, BSD2004 Preparation for European Study is a non-credit bearing compulsory module that aims to help students on “With European Study” programmes prepare for the Study Abroad period that will take place in the third year of their degree.

Year 3

Year abroad (European Study) - 120 credits from partner institution.

  • Students must achieve a first year average of at least 50% to proceed with year abroad.

Year 4

Entry requirements 2017

Typical offer

AAA-AAB; IB: 36-34

Required subjects

GCSE Maths minimum grade B or GCE AL/AS Maths. GCSE English Language minimum grade B.

Candidates may offer GCE AL/AS Maths, Pure Maths or Further Maths.

Additional selection criteria

We are looking for well-qualified students with a genuine interest in and enthusiasm for the subject.

We receive a large number of applications from well-qualified applicants and may not be able to make offers to all those applicants who have achieved or are predicted to achieve grades in line with the typical offer shown above.

In addition to the specific requirements listed above, we look for excellent A level* results/predictions and we may also take into account results up to and including GCSEs* and AS Levels* as part of our holistic assessment of an application.

*Equivalent qualifications will be considered. For more information about our equivalencies for specific qualifications please contact our Admissions Office.

International students

International students should check details of our English language requirements and may be interested in our Foundation programmes.

Further information

Please read the important information about our Typical offer.

For full and up-to-date information on applying to Exeter and entry requirements, including requirements for other types of qualification, please see the Applying section.

Learning and teaching

Our undergraduate programmes utilise a range of teaching methods including lectures, seminars and tutorials.


Lectures of either one or two hours in length are held once a week for the duration of each module. The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.

Seminars and tutorials

Seminars and tutorials are held either every week or every other week throughout the duration of each module. They involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments. Some modules do not have tutorials and others in the final year are taught solely by tutorials.

Study hours

Timetabled contact hours, made up of lectures, seminars and tutorials, vary over the duration of programmes and between programmes and are on average between 11 and 14 hours. In addition, you will be expected to complete an average of 20-25 hours of independent or group study per week.


Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Coursework assignments are typically between 2,500 and 6,000 words in length and examinations are normally held at the end of the module, in January and May/June.

You must pass your first year assessments in order to proceed to the second year. There is provision for students to be referred in examinations in August/September if they fail any exam in any year. Degree classification is awarded on the basis of performance in assessments at the end of the second and final years.

European study

Enhance your degree with international experience

Here at Exeter we are very proud of our reputation as a truly international business school. With students from over 80 countries and staff from 26 countries, you’ll find yourself in an exciting, diverse and global environment that will give you the chance to get a unique insight into how business works around the world. What’s more, we have built up a huge international network of partnership universities, institutions and businesses that help to shape and inform all of our courses.

In a cosmopolitan study environment like ours, we are also keen to increase your experience of the global economy by actively encouraging you to spend some time overseas. This can help you gain the international knowledge and key skills that will prepare you for the world of work.

Spend a year studying abroad

All of our undergraduate degrees offer you the opportunity to spend an extra year of study or work abroad (with the exception of BSc IT Management for Business). This is offered during your third year of study with us and can be spent at one of our wide range of European or international partner universities. If you’re opting for Europe then you could choose a year’s work placement rather than a study experience.  (See with European Studywith International Study orwith Industrial Experience for more details).

You can choose between placements where you will be taught either in English or in the native language. Our Foreign Language Centre offers optional language modules to all students, whatever your level. If you are a linguist, then why not combine advanced study in your language, or a new language such as Japanese or Chinese, with an outstanding student experience on one of our leading business programmes?

We currently offer placements in 50 universities in Australia, Austria, Belgium, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Mexico, the Netherlands, New Zealand, Peru, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey and the USA.

Benefit from the Exeter international experience

You’ll also gain a great insight into the international business world by being here at Exeter, as you’ll work with students from all around the world on a daily basis. We also provide short-term overseas opportunities like summer schools, international business competitions or other related work experience.

Why study abroad?

Understanding the global economy is an essential part of good business practice in today’s multi-cultural world. Living, working and studying abroad can also give you a whole new perspective on the world and on global opportunities. If you’ve studied or worked abroad and have additional language skills and cultural understanding your career credentials will be greatly enhanced.

Even if you don’t choose to spend a year abroad, you can still gain valuable international experience by undertaking an ERASMUS work placement, a short-term internship or company visit which can be arranged by some of our partners. 

Interested in studying abroad?

Meet our study abroad students who have recently completed their study abroad year.


A degree in a business related subject will help you to develop a wide range of employable skills such as analytical problem solving, teamworking, research, and organising and communicating information. The majority of graduates from the Business School follow their degree with a career in finance, banking or management both in the commercial and public sectors. A large number of graduate recruiters in these sectors visit Exeter to recruit our students. Some of our graduates pursue their interest in their studies to a greater depth by following a higher degree, often here at Exeter.

Find out more about the destinations of Business and Management graduates on the University’s Career Zone website.

Developing your skills and career prospects

The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our undergraduate Building brilliant careers web pages for more information.

Further information

Further information is available through the Careers pages.

Contact us


Entry requirement enquiries


Programme enquiries

Phone: +44 (0)1392 723200

Website: Visit the Business School undergraduate web pages

How to apply Get a prospectus Ask a question Visit subject website 2016 degrees

Find out more about our Study Abroad options

The Chartered Institute of Marketing (CIM) have awarded Graduate Gateway status to this programme.

Download the Business School Undergraduate Prospectus

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Building Brilliant Careers

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