You will be taught by expert staff who will support you in reaching your potential and challenge you to extend beyond it. Through a mixture of lectures, collaborative team assignments, case study analyses, professional practice, performance-based skills coaching, you will develop your communication skills and confidence to take ideas from ideation through to fruition.
During the first term you will discover how ideas are created, where they originate from and how best to inspire them. From blue-sky thinking and conceptual development to understanding best practice for business incubators and managed workspaces, you’ll learn how successful businesses have turned abstract ideas into tangible products and services. You will acquire skills such as business planning, creative project management, pitching, presenting and value chain modelling. You’ll also develop the ability to apply theory to practice to better understand and communicate ideas in compelling ways.
In your second term you’ll take the core Creative Management module and two option modules from the Business School. You’ll explore the characteristics and attributes that make for a thriving creative business, such as adaptability, mental agility, cultural competence, empathy and unwavering curiosity. During the Creative Management module, you will be supported by the placements team to undertake an internship or some form of professional practice that links to your assessment. The MA Creativity is able to offer financial support for expenses incurred during internships (within an agreed budgetary framework).
In term three you have the option of undertaking a written dissertation (15,000 words) or a project dissertation, which allows you to produce practice-based work accompanied by a 5,000 word critical context. You will be assigned an industry mentor who will nurture you as you develop your ideas and an academic supervisor who will help you bring those ideas to fruition. Both dissertation pathways offer you flexibility to focus on an area you are passionate about for example: business planning/modelling, creative project development, intellectual property or a growing area of business such as app development or augmented reality.
This course will enhance your interpersonal skills to develop in areas most useful for entrepreneurial pursuits and/or attractive to potential employers. With the guidance of expert staff and industry mentors you will learn the art of persuasion, influencing, decision-making, problem solving, to find the best course of action, in challenging situations.
Beyond the curriculum
- Rich opportunities for accessing business support, one-to-one guidance, workshops such as the university’s Innovation Centre (the Deck).
- Access to a range of focused networking opportunities and events.
- One-to-one support on your writing from Royal Literary Fund Writing Fellows, who are professional writers who offer individual appointments where students can discuss all aspects of their writing, such as structuring an argument, making the essay clearer and improving style.