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Postgraduate taught

MA Creativity: Innovation and Business Strategy - 2023 entry

Please note: The below is for 2023 entries. Click here for 2022 entries.
UCAS code None
Duration 1 year full time
2 years part time
Entry year 2022
Campus Streatham Campus
Discipline Creative Industries

Programme Director
Anna Kiernan 
Web: Enquire online 
0300 555 6060 (UK)  
+44 (0)1392 723044 (non-UK)

Typical offer

View full entry requirements

2:1 Honours degree

Contextual offers


  • Our pioneering programme bridges the gap between innovation and management to inspire a generation of creative industry entrepreneurs and professionals
  • Develop your understanding of creative industries in the UK and internationally, learn to navigate the creative process, communicate effectively and work collaboratively to make your ideas a reality
  • Gain access to industry specialist guest tutors, professional placements, and expert lecturers, in order to develop the key skills and knowledge you will need for a career in the creative industries
  • Immersion in interdisciplinary creative practices such as storytelling, filmmaking, improvisation, gaming, branding, art installation and creative writing. Opportunities to transform spaces and places under the supervision of expert creative practitioners

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View 2022 Entry

Fast Track (current Exeter students)

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Programme Director: Anna Kiernan 

Web: Enquire online

Phone: +44 (0)1392 72 72 72

Discover MA Creativity: Innovation and Business Strategy at the University of Exeter.

Develop transferable skills, specialist knowledge and professional experience through interdisciplinary teaching

Focus on commercial and business management aspects of Creative Arts and Humanities

Industry placement options

Opportunities for study in the field

Entry requirements

Normally a minimum 2:1 Honours degree, or international equivalent, in a subject that includes some coverage of Film Studies, Drama, Business Studies, Media and Communication or other creative disciplines.

Entry requirements for international students

English language requirements


Please visit our entry requirements section for equivalencies from your country and further information on English language requirements.

MA Creativity is a course that lets you learn from doing activities. The nature of engaging students with real-life challenges and coming up with innovative solutions through creative processes makes students market-ready in the creative world.

Moreover, the university has excellent facilities like an Innovation Centre for students, one-to-one mentoring sessions and in-course placement opportunities. You face real-life business challenges with expected creative solutions as part of the assessments.

Studying at the University of Exeter is a journey of innovation, engagement, and impact, which will be the base of career development for the rest of your life.

Read more from Shuvashish


MA Creativity: Innovation and Business Strategy

Course content

The programme is divided into units of study called modules which are assigned a number of 'credits'. The credit rating of a module is proportional to the total workload, with 1 credit being nominally equivalent to 10 hours of work.

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Curriculum highlights

  • Workshops and intensives with industry experts such as Ben James (Berlin Film Festival and Jotta creative agency), James Woollam (MD at David & Charles Publishing, Exeter), Sophie Rochester (CEO at Yodomo, London), Shuvashish Roy (Head of Business at the Daily Star, Bangladesh) and many more.
  • Course membership of the Creative Industries Federation, the national organisation for all the UK's creative industries, cultural education and arts.
  • Opportunities to work with organisations such as MAKETANK, a creative studio space in the heart of Exeter, The Literary Platform, a digital publishing agency, and Exeter Phoenix, a vibrant arts venue in the heart of Exeter.
  • Opportunities to gain industry experience through immersive business projects and/or internships (in line with government guidance).
  • Cultural field trips to creative industries hubs (in line with government guidance).
  • Immersion in interdisciplinary and sustainably-focused creative practices such as storytelling, filmmaking, improvisation, gaming, branding, art installation and creative writing.
  • Opportunities for students to strengthen their business strategy and entrepreneurial insights through optional modules in the Business School in term 2.
  • Senior industry mentors are assigned to work with our students on their dissertation projects.

Beyond the curriculum 

  • Rich opportunities for accessing business support, one-to-one guidance, workshops such as the university’s Innovation Centre (the Deck)
  • Access to a range of focused networking opportunities and events.
  • MA Creativity students have special access to bookable workspaces in Thornlea (the Drama department).
  • One-to-one is available on your writing from Royal Literary Fund Writing Fellows, who are professional writers who offer individual appointments where students can discuss all aspects of their writing, such as structuring an argument, making the essay clearer and improving style.
  • Discounted rates on language courses and the opportunity to join The Tandem Language Exchange (TLE) provides people at the University of Exeter with the opportunity to improve their language skills by bringing together people who speak different languages to share their knowledge in an informal and friendly environment.
  • An open invitation to Humanities guest speaker events
  • Subsidised membership of the sports centre and access to more than 250 societies.
  • Full access to library, study support and counselling services.


Read more


2022/23 entry

UK fees per year:

£14,500 full-time; £7,250 part-time

International fees per year:

£23,500 full-time; £11,750 part-time


We invest heavily in scholarships for talented prospective Masters students and have over £2.5 million in scholarships available, including our Global Excellence Scholarships* and Green Futures Scholarships* for international fee paying students.

For information on how you can fund your postgraduate degree at the University of Exeter, please visit our dedicated funding page.

*Selected programmes only. Please see the Terms and Conditions for each scheme for further details.

Learning and teaching

You will be taught by expert staff who will support you in reaching your potential and challenge you to extend beyond it. Through a mixture of lectures, collaborative team assignments, case study analyses, work experience placements, management training, performance-based skills coaching and interpersonal skills development you will develop your communication skills and confidence to take ideas from formation through to fruition.

First term

During the first term you will discover how ideas are created, where they originate from and how best to inspire them. From blue-sky thinking and conceptual development to understanding best practice for business incubators and managed workspaces, you’ll learn how successful businesses have turned abstract ideas into tangible products and services. You will acquire fundamental skills such as business planning, creative project management, pitching, presenting and value chain modelling. With this will come in depth investigation into the motivations of customers, to fully understand how and why they choose to buy from a particular company or organisation.

Second term

In your second term, you will focus on one of the most vital elements for success within the creative industry; motivating, inspiring and managing creative talent. Learning how to get the best out of people (both individuals and teams) is key to creating something different and special that will catch the attention of your target audience. Equally important is knowing how to avoid blocking creative development and ensuring that the environment in which a team works is one that encourages successful and dynamic growth. You will also explore characteristics and attributes that make for a thriving creative business such as adaptability, mental agility, cultural competence, empathy and unwavering curiosity. During this term, you can also choose two modules from a range of supporting subject areas such as management, entrepreneurship and global challenges, pursuing what interests you most. Your fifth module will either be a written dissertation of up to 15,000 words or a project dissertation.


The Project Dissertation allows you to produce a ‘virtual’ case study contained within a portfolio of practical and written work that reflects the practical application of a selected sector of the creative industries. Both dissertation pathways offer you flexibility for you to focus on an area you are passionate about including for example; business planning/modelling, creative project development, intellectual property or a growing area of business such as app development or augmented reality.


This course will also enable you to enhance your interpersonal skills to develop in areas most useful for entrepreneurial pursuits and/or attractive to potential employers. It is well documented that people with strong interpersonal skills succeed both in their personal and professional lives. With the guidance of expert staff and industry mentors you will learn the art of persuasion, influencing, decision-making, problem solving, mediation and conflict resolution to find the best course of action, even in the most difficult of situations.

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The MA Creativity: Innovation and Business Strategy has been designed to prepare you for a range of careers within the creative industry sectors and enable you to pursue entrepreneurial ventures of your own. Not only will you graduate with a diverse mix of skills that are appealing to many employers in the industry, you will also have built a network of key contacts throughout your studies that may lead to employment post-study. Whether your goal is to create an innovative start-up company, design a ground-breaking application or reach management level in a large corporation, the University of Exeter will help you make this a reality.

Creative sectors

This programme can lead to a career in a number of different creative sectors including; film, television, radio, entertainment and events, advertising, media and design, visual and performing arts, social media, publishing and fashion.

I couldn’t recommend the course more. I have been able to apply the modules in my degree to real-world working environments, and vice versa.

For example, part of the Business of Creativity module I recently completed involved writing a business plan for implementation by the company that I work for, which was commended for being “market ready”.

The course has also provided us with so many great networking opportunities, and as a result I have been working freelance since December, designing and executing multi-channel exhibition and event marketing campaigns. The course itself has opened my eyes in so many ways to how integral creativity is to business, and business acumen to the success of creative practice.

Read more from Amy


MA Creativity: Innovation and Business Strategy