MA Creativity: Innovation and Business Strategy

Duration Full time 1 year
Part time 2 years
  • Film Studies
LocationExeter (Streatham)
Start date September


Meet our academics

View staff profiles.

The jobs of tomorrow demand a different way of thinking. Entrepreneurs and digital start-ups alike are disrupting the world of business as we know it. Individuals who are adept enough to recognise this as an opportunity will not only succeed professionally but have the power to innovate and effect change, placing themselves at the forefront of exciting and fast-growing creative industries.

The University of Exeter’s pioneering MA Creativity: Innovation and Business Strategy programme is built on a foundation of traditional education. However, our forward-thinking approach, contemporary skills offering and practical industry-based application sets us apart, inspiring excellence in a new generation of entrepreneurs, executives and industry professionals.

At this internationally renowned Russell Group University, you will be guided by expert tutors, specialised guest speakers and industry professionals to realise your potential in the creative industry sector which has the power to impact people’s lives globally. You will get to grips with core competencies such as business and value chain modelling, creative development and management, ideas generation, pitching, presenting, project management and networking.

You will be encouraged to enhance your interpersonal skills and utilise third space thinking to enable you to evolve into a proficient communicator, influencer, decision maker and negotiator. You will benefit from industry access, workplace opportunities, introductions to industry contacts as well as the chance to critically analyse real world case studies and success (and failure) stories. Having developed into a true 360-degree thinker, you will be perfectly positioned to pursue your own entrepreneurial business plans or enter a large organisation across a range of creative industries including; film, television, advertising, media, visual and performing arts, social media and publishing, to name but a few.

Programme structure

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Learning and teaching

You will be taught by expert staff who will support you in reaching your potential and challenge you to extend beyond it. Through a mixture of lectures, collaborative team assignments, case study analyses, work experience placements, management training, performance-based skills coaching and interpersonal skills development you will develop your communication skills and confidence to take ideas from formation through to fruition.

During the first term you will discover how ideas are created, where they originate from and how best to inspire them. From blue-sky thinking and conceptual development to understanding best practice for business incubators and managed workspaces, you’ll learn how successful businesses have turned abstract ideas into tangible products and services. You will acquire fundamental skills such as business planning, creative project management, pitching, presenting and value chain modelling. With this will come in depth investigation into the motivations of customers, to fully understand how and why they choose to buy from a particular company or organisation.

In your second term, you will focus on one of the most vital elements for success within the creative industry; motivating, inspiring and managing creative talent. Learning how to get the best out of people (both individuals and teams) is key to creating something different and special that will catch the attention of your target audience. Equally important is knowing how to avoid blocking creative development and ensuring that the environment in which a team works is one that encourages successful and dynamic growth. You will also explore characteristics and attributes that make for a thriving creative business such as adaptability, mental agility, cultural competence, empathy and unwavering curiosity.

During this term, you can also choose two modules from a range of supporting subject areas such as management, entrepreneurship and global challenges, pursuing what interests you most. Your fifth module will either be a written dissertation of up to 15,000 words or a project dissertation. The Project Dissertation allows you to produce a ‘virtual’ case study contained within a portfolio of practical and written work that reflects the practical application of a selected sector of the creative industries. Both dissertation pathways offer you flexibility for you to focus on an area you are passionate about including for example; business planning/modelling, creative project development, intellectual property or a growing area of business such as app development or augmented reality.

This course will also enable you to enhance your interpersonal skills to develop in areas most useful for entrepreneurial pursuits and/or attractive to potential employers. It is well documented that people with strong interpersonal skills succeed both in their personal and professional lives. With the guidance of expert staff and industry mentors you will learn the art of persuasion, influencing, decision-making, problem solving, mediation and conflict resolution to find the best course of action, even if the most difficult of situations.


What makes this course unique is its combination of industry access and practical based learning. Thank to Exeter’s wide-reaching partner network, you will have the opportunity to undertake work placements to enrich your applied learning. We work with TV, film and online content developers producers, radio and theatre producers, tech and online application developers as well as film and TV financiers and distributors. We are also building links to specialist industry areas such as advertising and marketing.

Your course also offers a work placement opportunity. The compulsory work placement runs for a minimum of two weeks and a maximum of four and takes place in April. An allowance for your accommodation and travel expenses is included in the cost of the programme. Whether you choose to carry out your placement at home or abroad, you will get the opportunity to better understand cultural diversity and how it impacts on work within the creative industries. This skill is highly sought after by employers and will be indispensable in securing your position or operating effectively in the creative industries after graduating. (There is also the possibility to undertake a longer work placement linked to your project dissertation between May and August).


The MA Creativity: Innovation and Business Strategy has been designed to prepare you for a range of careers within the creative industry sectors and enable you to pursue entrepreneurial ventures of your own. Not only will you graduate with a diverse mix of skills that are appealing to many employers in the industry, you will also have built a network of key contacts throughout your studies that may lead to employment post-study. Whether your goal is to create an innovative start-up company, design a ground-breaking application or reach management level in a large corporation, the University of Exeter will help you make this a reality.

This programme can lead to a career in a number of different creative sectors including; film, television, radio, entertainment and events, advertising, media and design, visual and performing arts, social media, publishing and fashion.


The University of Exeter has invested over £500 million in the facilities across its campuses. This includes new and redeveloped spaces for teach, learning, research and studying as well as sport, accommodation and social spaces. It also included a £5 million update to our University network to provide 24/7 high speed connection from wherever you are on campus.

As an MA Creativity: Innovation and Business Strategy student, you will have access to Exeter’s state-of-the-art facilities. Our £1.2 million purpose built Digital Humanities Lab offers highly interactive and technologically advanced learning spaces to assist you in your studies. It boasts two industry standard photography labs, an audio-visual lab with a recording studio and sound editing suite along with a modern MakerSpace equipped with 3D scanning and printing equipment.

Exeter also recognises that the needs of post-graduate students differ to that of other students. This is why we have created dedicated post-graduate facilities and specialist equipment and resources to assist students with their studies. For example, many of our colleges offer post-graduate only common rooms, computing facilities or desk space.

Find out more about our facilities

Entry requirements

Normally a minimum 2:1 Honours degree, or international equivalent, in a subject that includes some coverage of Film Studies, Drama, Business studies, Media and Communication or other creative disciplines.

Applications from industry professionals, or applicants with relevant work experience, seeking an academic qualification or the opportunity to enhance your skills or knowledge in this field will also be considered. Candidates may also be asked to submit a portfolio of original work or called for interview (which may be by Skype, telephone or video link).

Requirements for international students

If you are an international student, please visit our international equivalency pages to enable you to see if your existing academic qualifications meet our entry requirements.

English language requirements

IELTS (Academic)

Overall score 6.5. No less than 6.0 in any section. 


Overall score 90 with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking.

Pearson Test of English (Academic)

58 with no less than 55 in all communicative skills.

Other accepted tests

Information about other acceptable tests of linguistic ability can be found on our English language requirements page.

Pre-sessional English

Applicants with lower English language test scores may be able to take pre-sessional English at INTO University of Exeter prior to commencing their programme. See our English language requirements page for more information.

Fees and funding

Tuition fees per year 2020/21

  • UK/EU: £13,600 full-time, £6,800 part-time
  • International: £22,000

Fee information

Fees can normally be paid by two termly instalments and may be paid online. You will also be required to pay a tuition fee deposit to secure your offer of a place, unless you qualify for exemption. For further information about paying fees see our Student Fees pages.

UK government postgraduate loan scheme

Postgraduate loans of up to £10,609 are now available for Masters degrees. Find out more about eligibility and how to apply.

Global Excellence Scholarship

We are delighted to offer Global Excellence Scholarships for students of outstanding academic quality applying to postgraduate Taught programmes starting in autumn 2020.
Please note that this scholarship isn't offered for all our masters programmes.

Contact us

Admissions Office - Exeter

Web: Enquire online

Phone: 0300 555 6060 (UK callers)
+44 (0)1392 723044 (EU/International callers)

Select a programme

Fast Track
Current Exeter students
Ask a question Visit subject website Get a prospectus

Study MA Creativity: Innovation and Business Strategy

Creativity Business Hack

During their course, students took part in an intensive Creativity Business Hack, offering creative solutions to real-life business challenges.

MAKETANK - a student makerspace project

Students transformed MAKETANK into a bespoke creative studio in the heart of Exeter.

//unibuddy popcard script