MSc Marketing and Financial Services

Duration Full time 9 months
  • Finance
LocationExeter (Streatham)
Start date September


About 30 per cent of all jobs in the UK’s financial services sector are for marketing and client-facing roles. The MSc in Marketing and Financial Services combines Exeter’s long tradition of excellent research-based finance teaching with a range of innovative marketing modules.

Designed for UK and international students alike, this is a cutting-edge programme not available at other British universities and you will be well placed to obtain a position in marketing, financial services, or at the interface between the two.

You can study the programme in an intensive nine-month format, or over 12 months. With both formats you will acquire the technical knowledge to understand how financial services products work, together with the marketing acumen necessary to compete successfully in this highly competitive sector. The programme is especially appropriate for marketing graduates wanting to develop a career in the marketing and promotion of financial services, as well as business/accounting/ finance graduates wishing to specialise in marketing within financial services.

The core modules in both formats are augmented by specialist optional modules which enable you to build up a knowledge base to suit your individual interests. If studying over nine months, you then select five optional modules. With the 12-month format you will undertake two to three optional modules in addition to the dissertation. It is possible to tailor this programme to match your career goals and achieve Graduate Gateway status from the Chartered Institute of Marketing (CIM).

Non-assessed intensive computing training covering Datastream, Thomson Reuters, and other financial databases and software systems, is incorporated into relevant modules.

Study abroad and gain a second Masters qualification

The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages.

Current available funding

Programme structure

This programme is available for study nine months full-time over three terms from September to June and is University-based throughout this time.

During the programme you will study modules totalling 180 credits.

Please note that all options are available timetable permitting and may change.

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Programme structure (12 month)

The 12 month variant of this programme is available for study twelve months full-time from September to September and is University-based throughout this time.

During the programme you will study modules totalling 180 credits.

Please note that all options are available timetable permitting and may change. 

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Learning and teaching

Our postgraduate taught programmes utilise a range of teaching methods including lectures, seminars and tutorials.


The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.

Seminars and tutorials

Seminars and tutorials involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments.


Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Examinations are normally held at the end of the module, in January and May/June.


Our Master’s programmes are designed to prepare you for a successful career, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits.

An MSc in Marketing and Financial Services enables you to develop the marketing and financial skills and subject expertise that will make you a valuable asset from day one of your marketing career.

Careers in Marketing & Financial Services

This degree programme prepares you for a variety of roles related to marketing communications in the competitive world of financial services, comprising: Actuarial, Insurance, Regulation & Compliance, Retail Banking and Risk Management. It is an excellent conversion programme for those wishing to specialise in marketing and the promotion of financial services, whether your first degree is in general marketing, business, accounting, finance or another discipline. With intensive computing training covering Thomson Reuters Datastream and other financial databases and software being incorporated into relevant modules, you will also develop highly valued IT skills.

By carefully selecting your optional modules such as Internet Marketing in the Information Society, Tourism and Marketing, Understanding Consumer Behaviour, Corporate Finance and Governance, Brand Design, Services Marketing or Corporate Governance, Reporting and Regulation, you can start to develop a specialisation to enhance your employability and achieve your individual career goals.

Potential employers include:

  • Financial services providers – often multi-nationals like Hiscox, Oliver Wyman, Willis, Swiss Re, Mercer
  • Diverse international groups which have diversified intro financial services (e.g. supermarkets such as Sainsbury’s or Tesco)
  • Specialist organisations by sector (Risk, Insurance) and by country (e.g. Ping An Insurance Group in China)
  • Regulation – managed by specific regulators in each country, like the FCA in the UK

Graduates from this programme have secured roles at a wide range of organisations including China Merchants Bank, HSBC, Prestige, China Development Bank, ZAI Corporate Finance, and Red Bull.

Further information can be found at:

Our Careers & Employability team will help you identify your career path and support your route to a fulfilling global career.

Developing your skills and career prospects

The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Building brilliant careers web page for more information.

Further information

Further information is available through the Careers pages of the University’s Postgraduate Study website.

Entry requirements 2017

A mid 2:2 degree (55%+) with honours in Accounting, Finance, Investment, Economics or related discipline from a recognised university. Evidence of mathematical/ quantitative ability is required. The majority of our candidates will be expecting a First or 2:1 degree, however, we do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications such as CFA, ACCA, ICAEW, ICAS and CIMA.


In order to apply for the MSc Marketing and Financial Services modules at undergraduate level should have been taken in: Finance, Accounting, Economics, Mathematics.
Mathematics modules may include, for example, Algebra, Calculus, Econometrics, Statistics, Probability or Optimisation.

If you have not studied Accounting at undergraduate level you may undertake a suitable Accounting short course. Some examples are given below but others are available:

If you would like more advice, please email the Business School Admissions Team at

Requirements for international students

If you are an international student, please visit our international equivalency pages to enable you to see if your existing academic qualifications meet our entry requirements.

English language requirements

IELTS (Academic)

Overall score 6.5. No less than 6.0 in any section.


Overall score 90 with minimum scores of 21 for writing, 21 for listening, 22 for reading and 23 for speaking.

Pearson Test of English (Academic)

58 with no less than 55 in all communicative skills.

Other accepted tests

Information about other acceptable tests of linguistic ability can be found on our English language requirements page.

Pre-sessional English

Applicants with lower English language test scores may be able to take pre-sessional English at INTO University of Exeter prior to commencing their programme. See our English language requirements page for more information.

Fees and funding

Tuition fees per year 2017/18

  • UK/EU: £12,500 full-time
  • International: £21,000 full-time

Fee information

Fees can normally be paid by two termly instalments and may be paid online. You will also be required to pay a tuition fee deposit to secure your offer of a place, unless you qualify for exemption. For further information about paying fees see our Student Fees pages.

UK government postgraduate loan scheme

Postgraduate loans of up to £10,000 are now available for Masters degrees. Find out more about eligibility and how to apply.

Current available funding

Contact us

Postgraduate Admissions Team

For queries on entry requirements, eligibility and how to apply please contact the University of Exeter Postgraduate Admissions team

Business School Postgraduate Admissions Officer

For queries relating to Business School programmes please contact the Postgraduate Admissions Officer
Phone: +44 (0) 1392 723246